GLOBALLOGIC ELEVATES POOJA BHALLA MATHUR TO DRIVE AI-LED MARKETING GROWTH

GlobalLogic has promoted Pooja Bhalla Mathur to Global Head of Growth Marketing, signalling a stronger push towards AI-driven expansion. With nearly two decades of experience, she will spearhead demand generation, account-based marketing, and partnerships to accelerate global growth and reinforce the company’s evolving marketing leadership strategy.

GlobalLogic has elevated Pooja Bhalla Mathur to the role of Global Head of Growth Marketing, underscoring its intent to sharpen global marketing capabilities as it advances its AI-led growth ambitions. In her new position, Mathur will lead worldwide marketing initiatives focused on demand generation, account-based marketing, and building strategic ecosystem partnerships.

The appointment marks a significant step in GlobalLogic’s ongoing efforts to align its marketing function more closely with business growth and digital transformation priorities. As part of the Hitachi Group, GlobalLogic has been steadily expanding its presence across digital engineering services, and the latest leadership move reflects a broader emphasis on integrated, data-driven marketing strategies.

Mathur brings over 19 years of experience to the role, spanning diverse sectors and global markets. She joined GlobalLogic in 2023 as Director – Marketing (APAC), where she played a key role in strengthening the company’s regional marketing footprint and driving engagement across priority markets. Her elevation to a global mandate signals confidence in her ability to scale these efforts across geographies.

Prior to joining GlobalLogic, Mathur spent more than a decade at EY, where she developed deep expertise in strategic marketing and brand building within complex enterprise environments. Her career also includes stints at Aon and QAI, equipping her with a well-rounded perspective on consulting, risk advisory, and technology-driven services.

Her new remit will involve crafting cohesive global campaigns that not only drive pipeline growth but also deepen relationships with key accounts and partners. This includes leveraging account-based marketing frameworks to deliver more personalised and targeted engagement, an approach increasingly favoured in B2B technology sectors.

The elevation comes at a time when organisations are rethinking marketing’s role in driving measurable business outcomes, particularly in the context of rapid advances in artificial intelligence. For GlobalLogic, integrating AI into its service offerings and go-to-market strategies has become a central pillar of its growth narrative.

Mathur’s expanded leadership role is expected to play a pivotal part in this journey, helping the company translate technological capability into market impact while strengthening its global brand presence.