Indie Brews and Spirits has launched the Three Fields Vodka range, introducing Classic and Café variants. Built on a philosophy of balance and ingredient integrity, the new offerings aim to expand India’s vodka market with versatile options suited for cocktails and coffee-based serves, reflecting a more thoughtful, craft-driven approach to spirits.
In a move that underscores the evolving sophistication of India’s premium spirits landscape, Indie Brews and Spirits has introduced its Three Fields Vodka range, marking its entry into a category increasingly defined by experimentation and refined consumer palates. The launch comprises two distinct expressions—Three Fields Classic Vodka and Three Fields Café Vodka—each conceived with a focus on craftsmanship, balance, and ingredient-led innovation.
At a time when Indian consumers are showing a growing appetite for nuanced and versatile spirits, the Three Fields range positions itself as both contemporary and rooted in traditional distillation techniques. The Classic Vodka expression is crafted through a meticulous blend of column-distilled rice, pot-distilled wheat, and pot-distilled barley, bringing together three grains in pursuit of a balanced yet pure profile. According to Olson Pereira, the process was driven by a clear creative intent. “The Classic vodka was about achieving balance between three grains without losing purity,” he noted, highlighting the precision involved in harmonising distinct grain characteristics without compromising clarity.
Complementing this is the more experimental Three Fields Café Vodka, which ventures into flavour innovation through technique rather than convention. Instead of traditional extraction methods, the spirit captures the essence of speciality coffee through vapour infusion, a process designed to retain aromatic subtleties while avoiding heaviness. Pereira explained, “The Café vodka was about capturing the essence of coffee through vapour, not extraction,” pointing to a deliberate attempt to create a lighter, more refined coffee-infused spirit.
The introduction of these expressions signals a broader ambition from the company to redefine how vodka is perceived and consumed in India. Speaking on the philosophy behind the range, Isaac Vivek, Founder and CEO, emphasised an approach that prioritises ingredients and intent over mass production. He described Three Fields as a step towards a more thoughtful engagement with spirits, where each element—from grain selection to distillation technique—plays a defining role in the final profile.
Designed with versatility in mind, both variants are positioned to cater to a spectrum of drinking occasions. The Classic Vodka lends itself to a wide array of cocktails, offering a clean yet characterful base, while the Café Vodka opens avenues for innovative serves, particularly in coffee-based drinks and after-dinner concoctions. This duality reflects a keen understanding of modern consumption patterns, where experimentation and personalisation are increasingly central to the drinking experience.
With the launch of the Three Fields Vodka range, Indie Brews and Spirits enters a competitive yet promising segment with a proposition that blends technical rigour and creative exploration. As India’s spirits industry continues to mature, such ingredient-driven innovations are likely to shape the next phase of growth, appealing to a new generation of consumers seeking authenticity, craftsmanship, and versatility in equal measure.
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