IT’S FRIDAY WINS ZEEKR AUSTRALIA CREATIVE MANDATE

Independent agency It’s Friday has been appointed creative agency of record for Zeekr Australia, following a competitive pitch. The partnership introduces a new brand platform, “Settle No More,” as Zeekr accelerates its premium EV presence in Australia, underscoring its challenger positioning and award-winning flagship model, the Zeekr 7X.  

Zeekr Australia has named independent creative agency It’s Friday as its creative agency of record, marking a pivotal moment in the brand’s expansion into the Australian market. The appointment follows a competitive pitch and signals Zeekr’s ambition to establish itself as a benchmark in the premium electric vehicle category.  

Globally recognised for blending advanced technology, performance and design, Zeekr has quickly emerged as a formidable challenger brand. Its flagship model, the Zeekr 7X, has already made waves locally, securing major accolades including the 2026 Drive Car of the Year for Best Medium SUV Under $60,000, CarsGuide’s Best Medium SUV Under $60k, and a Gold Award for Best-Value Luxury EV at the 2026 Money Magazine Best of the Best Awards.  

Central to the new partnership is the launch of Zeekr Australia’s brand platform, “Settle No More.” Developed by It’s Friday, the platform is designed to capture the brand’s ambition to challenge convention and redefine expectations within the premium EV category. It will underpin all communications, spanning integrated campaigns, content, experience, activation and digital activity.  

Tony Zhou, CMO of Zeekr Australia, said: “We were looking for a partner who could help us build a distinctive, premium brand in a highly competitive and rapidly evolving category. It’s Friday demonstrated a clear strategic vision and creative ambition that aligns with where we want to take the brand in Australia.”  

For It’s Friday, the win reinforces its growing reputation for building modern challenger brands that thrive at the intersection of culture, creativity and commerce. CEO Pete Bosilkovski commented: “Zeekr is a genuine disruptor in the premium EV space—a challenger brand with the ambition and intent to rewrite the rules. It doesn’t play by traditional automotive conventions, and that’s exactly the point. ‘Settle No More’ isn’t just a line, it’s a mindset. And it’s one we’re excited to bring to life.”  

The agency will oversee brand strategy, creative development and integrated campaign execution across the Australian market. The appointment is effective immediately, with work already underway on an upcoming campaign that will introduce Zeekr’s bold new narrative to Australian consumers.