Johnnie Walker Teams Up with Squid Game for Giant ‘Spin the Bottle’ Event in Manila

In the vibrant heart of Bonifacio Global City, a hotspot for Friday night revelry in Metro Manila, Johnnie Walker unveiled its collaboration with Squid Game 2 in spectacular fashion. At the center of a bustling drinking plaza stood a colossal replica of the Player 456 limited-edition Johnnie Walker bottle, drawing intrigued crowds.

As the evening unfolded, the oversized bottle revealed its true purpose: a massive, interactive game of Spin the Bottle. The rules were as electrifying as the series itself—participants had to skillfully avoid being chosen by the bottle’s spin to stay in the game. Those who “lost” faced a hilariously creative twist: a playful “social death” involving an on-the-spot makeover to resemble Young-hee, the iconic doll from Squid Game. The lighthearted penalties kept the atmosphere lively and entertaining.

The event’s success extended far beyond the plaza, with highlights shared across social media and covered by prominent media outlets. The activation reached over 40,000 people online, amplifying the buzz around this innovative collaboration.

• Credits
  AGENCY – GIGIL
  Chief Creative Officer: Herbert Hernandez
  Chief Creative Officer: Badong Abesamis
  Creative Director: Jeano Rustico Cruz
  Associate Creative Director: Jillian Librodo
  Copywriter: Ash Vidal
  Senior Art Director: Ronchris Cosme
  Art Director: Clister Santos
  Art Director: Mil Lanes
  Strategic Planner: Justin Kingsu
  Managing Partner: Jake Yrastorza
  Group Account Director: Bev Lubid
  Account Director: Chloe Adarayan
  Account Supervisor: Bianca Penalba
  Account Manager: Agatha Ramos
  Media Director: Margie Husmalaga
  Lead Buyer: Patricia Sy
  Media Associate: Janna Tan