KINGFISHER BLENDS CRICKET, HOCKEY AND BADMINTON IN EPIC SPORTING MOMENT

Kingfisher has unveiled a cultural spectacle at TATA IPL 2026, blending cricket, hockey and badminton in a new format called Hocket. Featuring Virat Kohli, RCB, Harmanpreet Singh and PV Sindhu, the film celebrates spontaneity, camaraderie and the thrill of saying yes to new experiences, embodying Kingfisher’s “Good Times” ethos.  

Kingfisher has created an unforgettable sporting moment by bringing together three distinct worlds—cricket, hockey and badminton—on one of India’s biggest stages, the TATA IPL 2026. In a bold and imaginative move, the brand introduced an all-new format called Hocket, blending the nation’s favourite sport with its national game, while adding a surprise twist with badminton.  

The film features cricket icon Virat Kohli and the Royal Challengers Bangalore team alongside Indian hockey captain Harmanpreet Singh. Adding to the spectacle, two-time Olympic medallist PV Sindhu makes a surprise appearance, symbolising the spirit of embracing the unexpected. Together, they embody the thrill of spontaneity and the joy of camaraderie, creating a cultural moment that feels fresh and unmistakably celebratory.  

With this initiative, Kingfisher takes its first step in bringing its new brand philosophy, “Say Yes and Epic Follows,” to life. By merging sporting disciplines and personalities, the campaign highlights the excitement of saying yes to new experiences and the epic stories that follow.  

The film captures the energy of India’s sporting passion, weaving together cricket’s mass appeal, hockey’s heritage and badminton’s rising global stature. It reflects Kingfisher’s commitment to creating moments of joy and connection, reinforcing its identity as a brand synonymous with Good Times.  

As the IPL continues to be a platform for innovation and entertainment, Kingfisher’s Hocket moment stands out as a celebration of India’s diverse sporting culture, leaving fans with a memory that is both unexpected and unforgettable.