Leo Turns 90: A Journey Written in Stars, Powered by People

“It’s not a celebration of us turning 90, it’s a celebration for everyone who has made it possible for us to reach for the stars.” With these poignant words, Leo, the iconic name synonymous with excellence, heritage, and innovation, marks a historic milestone—90 years of purposeful progress. But this isn’t just an anniversary. It’s an ode. A tribute. A heartfelt thank you to generations of people—dreamers, doers, believers—who turned a vision into a legacy.

A Legacy Rooted in People

Since its inception in 1935, Leo has never been just about products, profits, or prestige. At its heart, Leo has always been about people. From its humble beginnings to becoming a trusted name across homes, hearts, and industries, every step of Leo’s journey has been defined by relationships—built with integrity, nurtured with trust, and grown with passion.

Whether it was the earliest workers in the factories, the first customers who believed in the brand, the generations of retailers, partners, suppliers, or the new-age digital community who now carry the Leo torch forward—this 90th milestone belongs to them all.

Not Just Longevity, But Relevance

In a world where change is the only constant, staying relevant across nine decades is no ordinary feat. What makes Leo stand tall isn’t just its age but its ageless spirit. By consistently evolving with the times—adapting to consumer needs, embracing technology, and reimagining traditions—Leo has remained a steady, shining presence.

But ask anyone at Leo what the secret has been, and they’ll all say the same thing: “Our people.”

It’s the machinist who put in extra hours without being asked. The marketing executive who chased ideas at midnight. The sales rep who went that extra mile in the summer heat. The family that chose Leo for their most special moments. Each one of them is a star in Leo’s story.

#LeoTurns90: A Celebration of Every Contributor

To mark this momentous occasion, Leo has launched the #LeoTurns90 campaign—a multi-platform celebration that’s as inclusive as it is emotional. From digital storytelling and archival throwbacks to heartfelt tributes and community-led events, the campaign brings together stories from across generations and geographies.

Among the most touching initiatives is the “Faces of Leo” showcase, featuring portraits and personal stories of employees, partners, and customers who’ve played pivotal roles over the decades. Each story, each smile, and each memory is a thread in the beautiful 90-year tapestry of Leo.

Looking to the Stars, Grounded in Gratitude

While Leo has always reached for the stars, it’s never forgotten its roots. This 90th year is not just about commemorating the past but igniting the future—with gratitude as its guiding light.

Sustainability goals, innovation labs, digital transformation programs, and youth-led initiatives are all part of Leo’s forward march. But through it all, one thing remains unchanged: its people-first philosophy.

More Than a Brand—A Bond

90 years on, Leo stands as more than a name—it’s a bond. A bond between past and present, legacy and innovation, business and humanity. And as the company looks ahead to its centennial chapter, it does so not in isolation, but in the warm embrace of a community that has been with it every step of the way.

So here’s to Leo.
But more importantly, here’s to you.
Because #LeoTurns90 is not just about a brand turning 90.
It’s about celebrating everyone who made it possible to turn dreams into milestones.