MOËT & CHANDON SERVES LUXURY IN A CAN AT THE US OPEN

L’Oréal India has named Rupal Singh Chauhan as Head of Marketing for Biolage, following six transformative years with Kérastase Paris. In her new role, Chauhan will focus on driving growth, strengthening Biolage’s legacy, and making professional haircare more accessible to Indian consumers, reflecting the company’s commitment to innovation and inclusivity.

L’Oréal India has announced the appointment of Rupal Singh Chauhan as Head of Marketing for Biolage, marking a significant milestone in her career with the French beauty giant. Chauhan, who has spent the past six years leading marketing initiatives for Kérastase Paris, steps into her new role with a wealth of experience in luxury haircare and brand building.  

Her journey at Kérastase Paris was described as transformative, encompassing aspirational launches, impactful campaigns, and collaborations with some of the industry’s most respected professionals. This period not only sharpened her skills as a marketer but also positioned her as a leader capable of navigating the evolving dynamics of India’s beauty sector.  

Biolage, known globally for its salon-inspired haircare solutions, occupies a unique space in the professional products division of L’Oréal. Chauhan’s appointment signals the company’s intent to strengthen Biolage’s presence in India, a market where consumers are increasingly seeking products that combine scientific innovation with accessibility. Her mandate will include driving growth, reinforcing the brand’s legacy, and ensuring that professional haircare becomes more attainable for a wider audience.  

The move reflects L’Oréal’s broader strategy of aligning leadership with consumer expectations in a rapidly changing marketplace. With sustainability, inclusivity, and digital engagement becoming central to beauty narratives, Chauhan’s expertise in crafting aspirational yet relatable campaigns is expected to play a pivotal role in Biolage’s trajectory.  

Her elevation also underscores the growing importance of marketing leadership in shaping consumer loyalty and brand relevance. By blending her experience in luxury haircare with Biolage’s professional ethos, Chauhan is well-positioned to steer the brand towards greater resonance in India’s competitive beauty landscape.  

As L’Oréal continues to expand its footprint in India, Chauhan’s appointment highlights the company’s commitment to nurturing internal talent and empowering leaders who can balance global ambition with local insight. For Biolage, this marks the beginning of a new chapter—one that promises to bring professional haircare closer to the everyday lives of Indian consumers.