NICOBAR AND INDIAN WOMEN’S HOCKEY TEAM CELEBRATE SPIRIT BEYOND THE GAME

Contemporary lifestyle brand Nicobar has unveiled “Off the Turf,” a film celebrating the Indian Women’s Hockey Team. Capturing the players beyond matches and training, the project highlights their individuality and camaraderie. The narrative reflects Nicobar’s decade-long ethos of effortless living, blending personality, friendship and natural style into an intimate portrait.

Nicobar, the contemporary Indian lifestyle brand, has launched “Off the Turf,” a creative collaboration with the Indian Women’s Hockey Team that seeks to capture the essence of the players away from the pitch. At its heart, the film is an intimate portrait of the team, exploring the spaces between competition and practice where personality and camaraderie shine through.  

The narrative follows the athletes across a day spent together, offering glimpses into moments that are rarely seen by the public. It is in these interludes—between drills, matches and the intensity of training—that the players’ individuality emerges most vividly. Their laughter, conversations and shared experiences reveal a collective spirit that is both inspiring and relatable, underscoring the human side of elite sport.  

Nicobar’s creative lens situates these moments within the brand’s own sensibility, cultivated over the past decade. The clothes worn by the players are not presented as costumes or statements but as natural extensions of their lives—effortless, lived-in and authentic. In this way, fashion becomes part of the narrative rather than a distraction from it, seamlessly integrated into the rhythm of everyday interactions.  

The film’s approach is deliberately understated, eschewing the spectacle of competition in favour of the subtler textures of friendship and identity. By focusing on the team’s off-field dynamics, Nicobar highlights the balance between individuality and unity, a theme that resonates deeply with its philosophy of contemporary living. The players are portrayed not only as athletes but as young women navigating life with resilience, humour and grace.  

For Nicobar, “Off the Turf” is more than a campaign; it is a celebration of values that transcend sport. The brand’s decade-long journey has been defined by an emphasis on authenticity, community and effortless style, and this collaboration embodies those ideals. By aligning with the Indian Women’s Hockey Team, Nicobar underscores its commitment to narratives that are both culturally relevant and emotionally resonant.  

The timing of the project is significant. Women’s sport in India has been steadily gaining recognition, and initiatives such as this contribute to shifting perceptions by spotlighting athletes as individuals beyond their professional achievements. “Off the Turf” invites audiences to see the players not only as champions but as relatable figures whose personalities enrich the collective story of Indian sport.