LACOSTE SUMMER CUP: A CELEBRATION OF TEAM SPIRIT IN TROYES
Nearly 700 Lacoste employees gathered in Troyes, the Maison’s birthplace, for the 10th Summer Cup. The annual event blended sport, creativity and camaraderie,...
ADIDAS ORIGINALS SPORT LAUNCHES WOMEN’S TRAINING COLLECTION
adidas has unveiled Originals Sport, a women’s training collection merging adidas Originals’ design heritage with performance-focused apparel. Featuring Tate McRae, Emilia Mernes and...
HANSA NIGAM APPOINTED CHIEF MARKETING OFFICER AT VIRGIO
Sustainable fashion brand VIRGIO has appointed Hansa Nigam as Chief Marketing Officer, expanding her role to lead marketing and growth strategy. With experience...
JACOBS AND OGILVY AMSTERDAM INVITE THE WORLD TO “MIX DIFFERENT”
Jacobs has unveiled its new Espresso Concentrate with a campaign by Ogilvy Amsterdam that rejects coffee’s traditional rules. “Mix Different” positions the product...
UNBOTTLING ELEGANCE: DR. FITZ GERMAN RIESLING
Dr. Fitz Riesling, presented in its iconic cobalt-blue bottle, embodies German winemaking heritage with modern sophistication. Crafted from 100% premium grapes, the collection...
SHREYA ARORA RETURNS TO OGILVY AS SENIOR CREATIVE DIRECTOR
Shreya Arora has rejoined Ogilvy as senior creative director, marking her second stint with the agency after beginning as a junior visualiser in...
MILAN PASTA LAUNCHES FIRST TV COMMERCIAL
Milan Pasta has unveiled its debut television commercial, marking a milestone in the brand’s journey. Created in collaboration with Agency Defy and Sky...
PENTAWARDS SPOTLIGHT LIMITED EDITION BRILLIANCE
The Pentawards 2025 Limited Editions winners celebrated design innovation in premium spirits, with Gold awarded to Johnnie Walker Blue Label Ice Chalet (UK)....
GLENFIDDICH AND ASTON MARTIN F1 UNITE IN LIMITED EDITION LAUNCH FILM
Glenfiddich has unveiled a Limited Edition whisky in partnership with the Aston Martin F1 Team, celebrated through a launch film created with agency...
UGWECHI A. NAMED CHIEF STRATEGY OFFICER AT MCDONALD’S
McDonald’s has appointed Ugwechi A. as Senior Vice President and Chief Strategy Officer. With a career spanning LIV Golf and Nike, she brings...
