PORSCHE INDIA APPOINTS ASHUTOSH DIXIT AS BRAND DIRECTOR

Porsche India has appointed Ashutosh Dixit as Brand Director, succeeding Manolito Vujicic. With over 25 years of leadership experience across global automotive markets, Dixit brings expertise in strategy, sales, brand management and consulting. His appointment highlights Porsche India’s focus on strengthening brand presence and driving growth in the luxury automotive sector.

Škoda Auto Volkswagen India Private Limited has announced the appointment of Ashutosh Dixit as Brand Director of Porsche India, marking a significant leadership transition for the luxury marque. Dixit succeeds Manolito Vujicic, who has chosen to leave the Group to pursue other opportunities, ending a tenure that helped shape Porsche’s presence in the Indian market.  

Dixit brings with him more than 25 years of extensive experience in the automotive industry, having held leadership roles across diverse geographies including India, China/Asia and Europe. His career spans multiple functional areas such as strategy and business management, sales operations and steering, brand management and product marketing, network development, business consulting and project management. This breadth of expertise positions him well to steer Porsche India’s growth ambitions in a highly competitive luxury automotive landscape.  

Known for his strong performance orientation and people‑centred leadership style, Dixit is widely regarded as a self‑motivated professional with a deep sense of accountability. His ability to adapt to diverse cultural contexts and his keen appetite for learning have been hallmarks of his career, enabling him to deliver results while building cohesive teams. These qualities are expected to play a crucial role in strengthening Porsche’s brand equity and expanding its footprint in India.  

The appointment comes at a time when India’s luxury car market is evolving rapidly, with discerning consumers seeking both performance and prestige. Porsche, with its iconic design and engineering excellence, has been steadily building its presence in the country. Dixit’s leadership is anticipated to further align Porsche India’s strategy with global standards while tailoring its approach to local market dynamics.  

Industry observers note that his track record in brand management and product marketing will be particularly valuable as Porsche continues to introduce new models and expand its customer base. His experience in network development and consulting is also expected to enhance dealer relationships and strengthen the brand’s service ecosystem.  

As Porsche India embarks on its next chapter, Dixit’s appointment underscores Škoda Auto Volkswagen India’s commitment to nurturing leadership talent capable of driving sustainable growth. His blend of strategic vision, operational expertise and cultural awareness is set to shape the brand’s journey in India, reinforcing Porsche’s reputation as a symbol of performance and luxury.