SIDEWAYS CONSULTING’S FILM FOR NAVI UPI FILM FOR NAVI UPIWISH FOR SPEED

Sideways Consulting’s latest campaign for Navi UPI portrays the relatable wish for everyday tasks to happen faster, such as reading a LinkedIn post. The film underscores Navi’s focus on speed and convenience in digital payments, led by Chairman Sachin Bansal and CEO Rajiv Naresh, with creative leadership from Sumanka Gandhi and Krishna Sriram.

Sideways Consulting has rolled out a fresh campaign for Navi UPI, cleverly spotlighting the universal desire for everyday tasks to happen faster. The film dramatises the act of reading a LinkedIn post—something that often feels slower than we’d like—and connects this relatable frustration to Navi’s promise of speed and convenience in digital payments.  

The campaign is designed to resonate with audiences who value efficiency in their daily lives, positioning Navi UPI as a solution that delivers seamless transactions with minimal delay. By drawing on a humorous yet familiar scenario, the film underscores the brand’s commitment to making life easier through technology.  

Navi, formerly Navi Technologies Limited, continues to strengthen its presence in India’s fintech sector under the leadership of Chairman Sachin Bansal and Managing Director & CEO Rajiv Naresh. The creative direction was led by Sumanka Gandhi, Head of Brand, with Krishna Sriram, Manager, Content, ensuring the campaign’s tone remained both engaging and relatable.  

Sideways Consulting’s approach reflects its ability to blend wit with brand messaging, creating campaigns that not only entertain but also reinforce product benefits. By inviting viewers to share their own everyday wishes for speed in the comments, the campaign adds an interactive dimension, encouraging participation while deepening brand connection.  

This initiative highlights Navi’s broader strategy of aligning its services with consumer expectations of speed and reliability. In a market where digital payment solutions are rapidly evolving, the campaign positions Navi UPI as a brand that understands everyday frustrations and offers a practical, technology-driven answer.  

Ultimately, the film is more than a light-hearted take on impatience—it is a reminder of how Navi UPI aims to simplify life by ensuring that transactions happen as quickly as people wish their daily routines would.