Coca-Cola
COCA-COLA LAUNCHES ‘DRINK IN AMERICA’ ANTHEM
Coca-Cola has unveiled ‘Drink in America’, a modern anthem created by WPP Open X led by Ogilvy. Filmed across 10 states in 20...
THREE CENTS EXPANDS PREMIUM MIXER RANGE WITH BOLD NEW FLAVOURS
Three Cents, part of Coca-Cola HBC Hungary’s 24/7 portfolio, has expanded its premium mixer range with Fig Leaf Soda, Mandarin & Bergamot Soda...
HENRIQUE BRAUN NAMED COCA-COLA CEO AS JAMES QUINCEY BECOMES EXECUTIVE CHAIRMAN
Henrique Braun has been appointed Chief Executive Officer of The Coca-Cola Company, succeeding James Quincey, who remains Executive Chairman. Braun, a dual US-Brazil...
Coca-Cola launches Powerade in India as official sports drink of ICC Men’s T20 World Cup 2026
The Coca-Cola Company has introduced its global sports hydration brand Powerade to India, debuting as the official sports drink of the ICC Men’s...
COCA-COLA REVIVES RIMZIM JEERA WITH A RETRO MUSICAL TWIST
Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro...
COCA-COLA NAMES SEDEF SALINGAN SAHIN AS FIRST CHIEF DIGITAL OFFICER IN STRATEGIC LEADERSHIP SHIFT
The Coca-Cola Company has created a new chief digital officer role, appointing Sedef Salingan Sahin to lead digital, data and operational excellence ahead...
COCA-COLA BACKS INDIAN WOMEN’S FOOTBALL IN LANDMARK THREE-YEAR PARTNERSHIP
Coca-Cola’s sponsorship of India’s women’s national football teams marks a rare and meaningful corporate investment in the women’s game. With support for international...
COCA-COLA CMO MANOLO ARROYO CHARTS A NEW ERA IN MEDIA WITH AI AND MODERN MARKETING
Coca-Cola’s CMO Manolo Arroyo is redefining global marketing, consolidating agency partnerships, and pioneering a “modern media” approach that blends data, digital, and AI-driven...
