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Tuesday , 5 May 2026
Dyson
Brand LaunchesBrand StrategyBrandsFASHION
PAMPERED POOCHES: DYSON’S AIRWRAP ENTERS PET CARE
Dyson has launched a canine version of its Airwrap, adapting its airflow technology to give dogs a salon-style blowout. The move highlights Dyson’s...
AGENCYAwardsTop 10 of the Week
DYSON AWARDS GLOBAL MEDIA MANDATE TO OMNICOM MEDIA GROUP
Dyson has appointed Omnicom Media Group to oversee its worldwide media planning and buying, following a competitive review involving WPP and Publicis Groupe....
Brands
DYSON INITIATES GLOBAL REVIEW OF ITS $500 MILLION MEDIA MANDATE, SIGNALLING STRATEGIC SHIFT IN CONSUMER-TECH MARKETING
Dyson has launched a global review of its $500 million media mandate, prompting incumbent IPG Mediabrands to defend the account. The consumer-tech giant...
