UBER EATS SERVES UP ABSURDITY IN NEW “GET ALMOST, ALMOST ANYTHING” CAMPAIGN

Uber Eats has unveiled the second wave of its “Get Almost, Almost Anything” campaign, introducing four short films directed by Nick Ball. Using visual puns and absurd scenarios, the series transforms the platform’s wide range of food and products into a playful game designed to capture attention and spark laughter.

Uber Eats is leaning further into humour with the second wave of its “Get Almost, Almost Anything” campaign, releasing four new short films that turn the platform’s extensive product selection into a comedic playground of wordplay, visual gags and surreal storytelling.

Directed by Nick Ball, the films build on the campaign’s central idea: that while Uber Eats offers an enormous variety of food and everyday items, sometimes the most memorable moments come from the playful confusion between what people say and what they see. The result is a series of cinematic sketches that transform simple puns into elaborate visual jokes.

Each film explores this concept through exaggerated scenarios that bring literal interpretations of phrases to life. In one instance, the phrase “Burt’s Bees” becomes a comic visual involving Ernie from Sesame Street, while another scene plays on “Head of Lettuce” by introducing a group of hockey players into a situation where language and imagery collide in unexpected ways. These moments of absurdity are designed to surprise viewers while reinforcing the breadth of items that can be ordered through the platform.

The campaign blends sharp comedic timing with high-production storytelling, creating short films that feel closer to mini comedy sketches than conventional advertising. By combining cinematic craft with playful language, the brand seeks to keep audiences entertained while subtly reminding them that the service extends beyond takeaway meals to include groceries and everyday essentials.

Humour has become a key pillar in the brand’s global advertising approach, allowing it to stand out in a crowded food delivery market. Rather than focusing solely on convenience or speed, the campaign invites audiences into a light-hearted guessing game—encouraging them to spot the joke while connecting it back to the idea that the app can deliver “almost, almost anything”.

With the latest instalment, Uber Eats continues to position itself not only as a delivery service but also as a creative storyteller, using comedy and visual imagination to keep consumers engaged long after the punchline lands.