UM promotes Brittany Crowley to National Head of Investment

UM Australia announces the promotion of Brittany Crowley to National Head of Investment, elevating her from her current role as Head of Investment, Sydney.

As National Head of Investment, Crowley will lead the agency’s investment team across all markets, as it focuses on driving accelerated growth outcomes for clients. She will continue to work alongside UM’s National Head of Media Planning to align trading and planning outcomes, while also driving consistency, quality and innovation across the agency’s investment product.

Anathea Ruys, CEO UM Australia, said: “Britt is an incredible force in our business and since she joined UM, I have been so impressed by her nuanced approach to partnership and negotiations, her care for the people she works with, her commitment to delivering exceptional outcomes for clients and her desire to make our media industry better and stronger.

“We need unquestionable quality at this level, and Britt delivers, so I am delighted she has taken on this important and expanded role and will continue to ensure UM delivers consistent quality with pioneering and precision-driving media execution.”

Crowley joined UM in September 2024, bringing a wealth of experience working in senior agency roles, with deep expertise creating market leading trading solutions/strategies to deliver effective campaigns, trusted media-owner relationships and a proven record of delivering exceptional results for clients across multiple categories.

On her new role, Brittany Crowley said: “It’s an incredibly exciting time to be in the media business. The pace of change in technology and data means we can create smarter, more impactful ways to connect with audiences. I’m looking forward to working with our talented teams and partners to deliver standout campaigns that not only drive growth for our clients but also set new benchmarks for innovation in the market.

“This year has been exciting for UM, highlighted by the brand’s new global proposition, new client wins and award-winning work that truly showcases our team’s talent. I’m proud to be part of such a high-achieving agency and can’t wait to accomplish even more together,” she concluded.

The promotion is effective immediately.