ZIDD ENTERS THE STADIUM!

Campa has announced its official partnership with the Board of Control for Cricket in India (BCCI) as an Associate Partner for India Home Cricket until March 2028. The collaboration spans 35 bilateral home matches, celebrating grit, energy and victory while refreshing millions of fans with the spirit of Zidd.

Campa, one of India’s most iconic beverage brands, has stepped onto the pitch with a landmark partnership that unites two enduring legacies of Indian culture—cricket and refreshment. Reliance Consumer Products Limited (RCPL) confirmed that Campa will serve as an Associate Partner for India Home Cricket through March 2028, a collaboration that will cover 35 bilateral home matches.  

The announcement signals more than a commercial tie-up; it is a celebration of shared values. Cricket in India has long been synonymous with resilience, passion and national pride, while Campa has carved its place in the country’s beverage landscape with a similar spirit of determination. Together, they aim to fuel every moment of grit, energy and victory on the pitch.  

Ashutosh Goyal, Chief Financial Officer of RCPL, emphasised that the partnership reflects a common belief in relentless perseverance. “Driven by a shared belief in passion and perseverance, we look forward to refreshing millions of cricket fans and fuelling the spirit of Zidd that powers Team India forward,” he said.  

The collaboration is expected to bring Campa closer to cricket fans across India, embedding the brand into the emotional highs and lows of the game. With cricket being the country’s most unifying force, the association ensures Campa’s presence in stadiums, broadcasts and fan experiences, reinforcing its identity as a brand that thrives on energy and resilience.  

For RCPL, the partnership also underscores its broader strategy of aligning its brands with cultural touchpoints that resonate deeply with Indian audiences. Cricket, with its unparalleled reach and influence, offers a platform to amplify Campa’s message of Zidd—an unyielding determination that mirrors the spirit of Team India.  

As the nation prepares for a packed calendar of home fixtures, fans can expect Campa to be part of the celebrations, victories and defining moments that shape Indian cricket. The partnership is not just about visibility; it is about creating a shared narrative of perseverance and pride, ensuring that every sip echoes the roar of the crowd and the resilience of the players.