Month: December 2025
ABHISHEK MENDIRATTA APPOINTED HEAD OF MAGNUM ICE CREAM’S GLOBAL CAPABILITY CENTER IN PUNE
The Magnum Ice Cream Company has appointed Abhishek Mendiratta as Head of its Pune-based Global Capability Center. With over 19 years of experience...
VIVO’S SWITCHOFF CAMPAIGN ENCOURAGES FAMILIES TO RECONNECT AT THE DINNER TABLE
Vivo’s latest SwitchOff campaign urges families to put away phones and embrace real conversation. By highlighting the joy of laughter, storytelling, and uninterrupted...
AIR NEW ZEALAND’S NEW BRAND FILM CELEBRATES PEOPLE, HOME AND CONNECTION THROUGH MUSIC AND STORY
Air New Zealand has launched a new campaign via FCB Aotearoa celebrating the people and communities it connects daily. Featuring real employees and...
IGNCA EXHIBITION EXPLORES HOW FILM STARS AND ADVERTISING SHAPED INDIA’S CULTURAL MEMORY
The IGNCA Media Centre hosted Stars Shine in Ads: an Unique Ad Exhibition, tracing the role of film stars in Indian advertising and...
MARKETING IN 2026: FROM CHASING ATTENTION TO SHAPING INTENTION IN AN AI-MEDIATED WORLD
Marketing in 2026 will be defined by the shift from attention to intention as AI agents, synthetic data and automation reshape decision-making. Brands...
BANARAS LOCOMOTIVE WORKS STRENGTHENS INDIA’S GLOBAL RAIL FOOTPRINT WITH MOZAMBIQUE EXPORT
Banaras Locomotive Works has dispatched the sixth indigenously built 3300 HP AC–AC diesel-electric locomotive to Mozambique, advancing a ten-locomotive export order. The milestone...
INDIA’S TEXTILE AND APPAREL EXPORTS RISE 9.4% IN NOVEMBER 2025, LED BY GARMENTS AND HANDICRAFTS
India’s textile and apparel exports reached US$ 2.86 billion in November 2025, growing 9.4% year-on-year. Strong gains in readymade garments, man-made textiles and...
RECKITT APPOINTS ANANDI SHANKAR AS REGIONAL HR DIRECTOR FOR SOUTH ASIA TO DRIVE PURPOSE-LED GROWTH
Reckitt has named Anandi Shankar as Regional Human Resources Director for South Asia to strengthen leadership and organisational capability. With over 21 years...
MERCEDES-BENZ INDIA DRIVES HOME THE SPIRIT OF CHRISTMAS WITH LUXURY, EMOTION AND IMAGINATIVE STORYTELLING
Mercedes-Benz India’s festive campaign blends premium automotive craftsmanship with emotional storytelling, turning Christmas advertising into a celebration of dreams and aspiration. Through creative...
DAVID PIERIS GROUP EXPANDS GLOBAL LOGISTICS FOOTPRINT WITH STRATEGIC STAKE IN DUBAI-BASED NAVIRE LOGISTICS
The David Pieris Group has acquired a 50% stake in Navire Logistics Services L.L.C., marking a major step in its global expansion. Leveraging...
