Year: 2025
ABSOLUT & SPRITE WAGER ON SPONTANEITY: HOW TWO GLOBAL ICONS ARE REDEFINING SINGAPORE’S READY-TO-DRINK CULTURE
Absolut Vodka and Sprite have launched a ready-to-drink 5% ABV canned cocktail in Singapore, targeting spontaneous social moments. Positioned as a premium yet...
UBER FLIPS THE SCRIPT ON DRIVING CULTURE WITH CHEEKY NEW ‘CAN’T DO THAT IF YOU’RE DRIVING’ CAMPAIGN
Uber isn’t merely advertising a ride — it’s trying to upend a mindset. Its latest brand platform in Australia and New Zealand, titled...
M+C SAATCHI BETS ON CULTURAL POWER AS EMMA ROBBINS STEPS UP TO LEAD CREATIVE FUTURE
In a decisive leadership move that signals where the agency wants to play next, M+C Saatchi Group ANZ has elevated celebrated creative leader...
BHARAT TAXI: A FAIR WAY TO TRAVEL
The Indian government has launched a new taxi service called Bharat Taxi. This service is different from other taxi services like Ola and...
YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN IN AI LITERACY AND CYBERSECURITY
Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity awareness among women. Research...
TELANGANA RISING: A NEW ERA OF GROWTH AND GLOBAL PARTNERSHIPS
Telangana, India's fastest-growing state, invites Australian companies to partner in its growth journey. With a secure, investor-friendly ecosystem and world-class infrastructure, Telangana offers...
FIRESTARTER: IGNITING BRAND GROWTH WITH INTEGRATED COMMUNICATION AND TECHNOLOGY
Rayomand J. Patell launches Firestarter, an integrated brand communication and technology agency, with a strategic partnership with MONKEYWAY GmbH. Firestarter integrates brand communications...
THE ELIXIR OF TIMELESSNESS: ABSOLUT VODKA’S ENDURING LEGACY
Absolut Vodka, voted America's #1 Spirits Brand in TIME World's Best Brands 2025, is a timeless icon symbolizing creativity, inclusion, and authenticity. With...
CENTRICK: THE CREATIVE FORCE BEHIND THE ALL-NEW 80-OVER TEST TWENTY FORMAT
Centrick is the creative force behind the 80-over Test Twenty format, blending strategy with storytelling to design a bold visual identity. With expertise...
ECOCARRY: WHERE FASHION MEETS SUSTAINABILITY AND EMPOWERMEN
EcoCarry creates eco-friendly tote bags from 100% organic cotton, promoting sustainability and women's empowerment. Each bag is handcrafted by skilled women artisans, providing...
