Year: 2025
A MARKETING POWERHOUSE MEETS A GLOBAL ICON: JILL KRAMER JOINS MASTERCARD AS CMO
Mastercard is turning a new page in its marketing story — and it’s a powerful one. Jill Kramer, the creative force behind Accenture’s...
A NEW ERA IN ADVERTISING: OMNICOM AND IPG ENGAGE IN $13.5 BILLION MEGA-MERGER TO RESHAPE THE GLOBAL LANDSCAPE
The advertising world is witnessing a historic transformation as Omnicom Group’s $13.5 billion acquisition of Interpublic Group (IPG) gains Federal Trade Commission approval....
EMERGING THRISSUR 2025: KERALA’S PREMIER BUSINESS CONCLAVE IGNITES INNOVATION AND COLLABORATION
Thrissur, famed as Kerala's cultural heart, is about to make its mark on the global business map. The city will transform into a...
How Crocs Evolved from the ‘Ugliest Shoe’ to a Global Fashion Giant
From humble beginnings on a Caribbean boat deck to the runways of Paris, Crocs has defied fashion conventions, transforming a functional foam clog...
Piyush Pandey: The One Who Made India Seen
Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with...
Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category
At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition...
The Algorithm Takes the Wheel: How AI is Redefining the Advertising Agency Playbook
One of the most thrilling and controversial domains of AI assimilation is in the creative department. The heart of an agency's essence has...
INVNT Expands APAC Leadership Amid Regional Growth
INVNT, the global live brand storytelling agency, has announced the appointment of two seasoned industry leaders to its growing regional leadership team: Darren...
Orange Line expands global client roster with major wins in Australia and US
Independent digital marketing agency, Orange Line today announces a significant expansion of its client portfolio, securing new business contracts with several leading global,...
Webjet unveils bold brand transformation and new brand campaign to become Australasia’s go-to local travel companion
Revealing its new creative platform and campaign - ‘Go Somewhere’ - Webjet hits refresh on its brand identity, positioning, and product suite, driving...
