EUROCAMP TARGETS NEW GENERATION WITH EUROPE-WIDE BRAND CAMPAIGN BY SQUAD

Creative studio Squad has launched a pan-European brand campaign for Eurocamp aimed at attracting younger travellers and shifting perceptions of outdoor accommodation holidays. Running across cinema, TV, radio, OOH and social through March, the “Eurocamp opens the door to more” platform highlights modern comfort, variety and flexibility across the company’s European locations.

Creative studio Squad has unveiled a new brand campaign for Eurocamp, setting its sights on a wider, younger and more diverse customer base across Europe. The multi-market activation spans cinema, TV, out-of-home, radio and social, with TV ads already on air in the UK and Ireland. Radio and OOH will roll out through January, before extending to Germany, the Netherlands and Poland as the campaign gathers pace into March.

At the heart of the push is a strategic effort to reshape how outdoor accommodation holidays are perceived. While Eurocamp has long been associated with family-friendly campsites and functional chalet stays, Squad’s work reframes the proposition around comfort, variety and lifestyle — a pivot designed to appeal to consumers who increasingly value flexibility and experiential travel.

The creative platform, “Eurocamp opens the door to more,” builds on the ‘More Possibilities’ brand positioning that Squad originally created in 2019. This latest evolution celebrates not only the breadth of destinations and activities available across Eurocamp’s network, but also the standard of on-site accommodation, which the campaign positions as modern, spacious and surprisingly premium. From scenic coastal settings to woodland adventure hubs, the work paints a picture of European holidays that feel both accessible and aspirational.

For the brand, the timing aligns with a broader shift in travel behaviour following years of tighter budgets and changing family dynamics. As younger holidaymakers blend convenience with discovery — and as parents seek stress-free, multi-activity environments — Squad’s campaign argues that Eurocamp is uniquely placed to deliver both. By elevating its comfort credentials and spotlighting the sheer variety of things to do, the brand hopes to convert travellers who may never have considered an outdoor accommodation holiday before.

With its creative reach extending across multiple countries and media formats, the campaign ushers in a new growth chapter for the longstanding holiday operator — one that opens the door, quite literally, to more.