PARVATI MOHANAKRISHNAN JOINS OGILVY INDIA AS SENIOR VICE PRESIDENT

Ogilvy India has appointed Parvati Mohanakrishnan as Senior Vice President, strengthening its public relations and brand storytelling capabilities. She moves from MSL India, where she led luxury and lifestyle communications. With prior leadership roles at Avian We., APX Luxury and Outlook Publishing, she brings deep expertise in strategic communications and luxury journalism.

Ogilvy India has announced the appointment of Parvati Mohanakrishnan as Senior Vice President, a move that underscores the agency’s commitment to expanding its strategic communications and brand storytelling capabilities. Mohanakrishnan joins from MSL India, where she served as Vice President and Lead – Luxury & Lifestyle, overseeing integrated communications and public relations strategies for some of the country’s most prominent luxury and lifestyle brands.  

Her tenure at MSL India was marked by a strong focus on building compelling narratives that resonated with both global and domestic audiences. By combining creativity with strategic insight, she helped shape brand identities and strengthen consumer engagement in a sector where authenticity and aspiration are critical.  

Prior to her role at MSL, Mohanakrishnan held senior positions at Avian We., APX Luxury and Outlook Publishing (India) Pvt. Ltd. Across these organisations, she built extensive expertise in public relations, media relations, brand communications, content strategy and luxury journalism. Her diverse experience across agency, corporate and publishing environments has equipped her with a unique perspective on how brands can craft stories that connect meaningfully with stakeholders.  

At Avian We., she was instrumental in driving campaigns that blended traditional media outreach with digital innovation, while her time at APX Luxury further deepened her understanding of the luxury sector’s nuances. Her early career in journalism at Outlook Publishing provided her with a strong editorial foundation, sharpening her ability to identify and articulate narratives that resonate with audiences.  

Ogilvy India’s decision to bring Mohanakrishnan on board reflects the agency’s recognition of the growing importance of strategic communications in today’s fragmented media landscape. As brands navigate heightened consumer expectations and the demand for transparency, her appointment is expected to bolster Ogilvy PR’s ability to deliver integrated solutions that balance creativity with credibility.  

Her arrival also highlights the increasing convergence of luxury branding and mainstream communications. With luxury brands seeking to expand their reach while maintaining exclusivity, Mohanakrishnan’s expertise in both storytelling and sector-specific strategy positions her to play a pivotal role in shaping Ogilvy’s offerings in this space.  

By combining her rich experience with Ogilvy’s global network and creative strength, Mohanakrishnan is set to contribute to the agency’s mission of delivering impactful communications that drive business outcomes. Her appointment marks a significant step in Ogilvy India’s journey to reinforce its leadership in public relations and brand communications, ensuring that clients benefit from narratives that are both strategic and compelling.