CÉDRIC RATINAUD NAMED GLOBAL HEAD OF BRAND AT NISSAN

Cédric Ratinaud has stepped into the role of Global Head of Brand at Nissan, a significant appointment that underscores the company’s focus on strengthening its global brand narrative. Ratinaud, who has been with Nissan since September 2010, shared the news in a LinkedIn post, expressing both excitement and determination as he embarks on this new chapter.

“Excited to share that I’m stepping into a new role as Global Head of Brand at Nissan. After many years working across markets, teams and cultures, I’m privileged to take on this new challenge – helping shape the next chapter of the Nissan brand on a global stage. Our industry is changing faster than ever. This is a moment to be bold, to challenge convention and to keep pushing the brand forward,” he wrote.  

Ratinaud’s appointment comes at a time when the automotive industry is undergoing rapid transformation, driven by electrification, digital innovation and evolving consumer expectations. His emphasis on boldness and challenging convention reflects Nissan’s ambition to remain competitive and relevant in a market where brand identity and storytelling are increasingly critical.  

Prior to this elevation, Ratinaud served as Director, Creative & Campaigns, Global Communications, where he played a pivotal role in shaping Nissan’s creative output and campaign strategies. His tenure has been marked by a consistent focus on integrated communication, brand-building and creative leadership across diverse markets.  

Having worked across multiple teams and cultures, Ratinaud brings a global perspective to the role, which will be vital as Nissan continues to expand its presence and refine its positioning in an industry defined by disruption. His experience within the company over the past 16 years has provided him with deep insights into Nissan’s brand DNA, enabling him to steer its evolution with authenticity and impact.  

The appointment also highlights Nissan’s commitment to investing in leadership that can navigate the complexities of modern brand management. Ratinaud’s vision for boldness and innovation aligns with the company’s broader strategy to push boundaries, embrace change and connect with consumers in meaningful ways.  

As Global Head of Brand, Ratinaud will be tasked with ensuring Nissan’s identity resonates across markets, while adapting to the fast-changing dynamics of mobility, sustainability and technology. His leadership is expected to play a crucial role in shaping how Nissan presents itself to the world, reinforcing its values and ambitions in a competitive global landscape.