NEVILLE BRODY JOINS TOASTER AS CREATIVE CHAIR

Toaster has appointed renowned designer and typographer Neville Brody as Creative Chair, strengthening its commitment to brand-building, creative innovation and technology-led production. The move formalises a longstanding relationship and coincides with the expansion of its services through Toaster AI Studio and the launch of Toaster Labs.

Toaster, the creative product marketing agency, has appointed internationally acclaimed designer, typographer and creative thinker Neville Brody as its Creative Chair, bringing more than four decades of influential design experience to the agency as it strengthens its capabilities at the intersection of creativity, technology and artificial intelligence.

Brody is widely recognised for challenging established visual conventions and shaping contemporary design culture. His career includes influential work for leading global brands and cultural institutions, including The Face, Channel 4, Nike and Kenzo. His approach to typography, visual communication and brand identity has consistently pushed creative boundaries, making him one of the most influential figures in international graphic design.

The appointment marks Brody’s transition from Brody Associates to Toaster, an agency built around an agile, scalable and adaptable operating model. His arrival formalises an existing relationship with the company, where he previously served as an advisory member of its board.

At Toaster, Brody will work across new and existing client relationships, combining his expertise in developing distinctive brands with the agency’s creative, content and production capabilities. A key part of his role will involve establishing Toaster Labs, an experimental space designed to explore the possibilities emerging from the convergence of creativity and technology, human intelligence and machines.

The initiative will draw on the agency’s growing AI capabilities, particularly its Toaster AI Studio, which opened in early 2026. The studio aims to help brands accelerate product launches through technology-enabled creative production while retaining a strong emphasis on original thinking and human-centred communication.

Brody’s appointment comes as Toaster expands its service portfolio. Toaster AI Studio becomes the third offering alongside Toaster Brand and Toaster Creative, while Toaster Labs will add an experimental innovation dimension. Together, the four services are intended to create an integrated ecosystem supporting innovation, creativity and production at scale.

Tom Dunn, founder and chief executive of Toaster, said clients approached the agency because they wanted their products to have meaningful connections with people. Brody, he noted, had been addressing the same challenge for brands over four decades.

Bringing Brody’s brand-building expertise together with the agency’s creative, content and AI production capabilities would offer product-led businesses an increasingly relevant combination as they navigated the artificial intelligence era, Dunn said.

For Brody, the central objective is to ensure that brand thinking becomes an integral part of product development from the outset, rather than being treated as a finishing element. He believes brand strategy should influence the original idea, the user experience and the relationship a product establishes with its audience.

He also highlighted the opportunities and challenges presented by artificial intelligence. While AI can accelerate complex and repetitive processes, Brody cautioned that systems relying heavily on existing patterns risk producing increasingly similar creative outputs, leading to cultural and visual homogenisation.

The challenge, he suggested, is to determine how technology can be managed and harnessed to enhance human creativity rather than diminish it.

Founded in 2010 by former Google creatives, Toaster has built its reputation around humanising influential brands and technologies. Its client portfolio includes Google, Netflix, Snap Inc, YouTube and Prime Video. With offices in the UK, the United States and India, the agency is positioning itself to serve brands seeking creativity-led product marketing in an increasingly technology-driven marketplace.

Brody’s arrival signals a strategic emphasis on ensuring that technological innovation and distinctive brand thinking develop together, rather than operating as separate disciplines.