Bigdatr has launched CTV monitoring in Australia, giving marketers visibility into competitor advertising and spend across streaming platforms. With Australians averaging 14 hours weekly on streaming and $320 million invested in CTV in 2026, the tool helps brands navigate shifting ad spend from traditional broadcast to digital channels.
Bigdatr, the Australia-based competitor ad intelligence platform, has launched monitoring of Connected TV (CTV), giving local marketers unprecedented visibility into competitor advertising and media spend across major paid streaming platforms. The move comes as streaming cements its dominance in Australian viewing habits, with audiences averaging 14 hours per week.
By 2025, subscription services such as Netflix, Stan and Binge had become mainstream, with 68% of Australians using them. At the same time, the nation’s advertising market reached $13.56 billion, with nearly half of investment still directed to traditional broadcast channels. Yet the shift toward digital continues, reflecting how audiences consume video content in a transformed media landscape.
CTV exemplifies this momentum, with over $320 million invested in 2026, underscoring its rapid adoption as a core advertising channel. Bigdatr’s new capability aims to close the gap for brands by offering clearer insights into the competitive CTV environment, helping marketers stay ahead in a market where streaming is reshaping both audience behaviour and advertising strategies.
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