Campaigns
UBER FLIPS THE SCRIPT ON DRIVING CULTURE WITH CHEEKY NEW ‘CAN’T DO THAT IF YOU’RE DRIVING’ CAMPAIGN
Uber isn’t merely advertising a ride — it’s trying to upend a mindset. Its latest brand platform in Australia and New Zealand, titled...
World’s First LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and...
Youth Cancer Charity Canteen Launches ‘AI Fail’ Campaign to Bandanna-fy Australia
Youth cancer charity Canteen is bringing a bold new energy to a much-loved tradition — Bandanna Day, in celebration of Canteen’s 40th anniversary....
Tetley Tea & Showpony Launch “The Uncomfortable Cup” to Spark Life-Changing Conversations About Breast Cancer
Tetley Tea Australia, in partnership with Breast Cancer Network Australia (BCNA) and creative agency Showpony, has launched The Uncomfortable Cup,a national campaign designed...
Tata Play Launches ‘Samajhdar Bano, Tata Play Lagao’ Campaign, Showcasing TV’s True Value
Tata Play, India’s leading content distribution platform, has unveiled its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’. Departing from conventional advertising formats,...
KidsCan & Droga5 ANZ Dress Landmark Artwork to Highlight Child Hardship in New Zealand
KidsCan and Droga5 ANZ, part of Accenture Song, have joined forces to create a powerful new awareness campaign, Boy Walking, shining a light...
Royal Stag Water Launches Innovative AI Festive Campaign ‘#CelebrateLarge’ with Rohit Sharma
Seagram’s Royal Stag Packaged Drinking Water has unveiled its new festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, celebrating...
The ‘Chautha Bandar’ Roars: Dabur Red Paste Takes on India’s Ignored Dental Woes
Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, has unveiled a powerful new digital video campaign (DVC) urging families to seek...
