Case Studies
SAVED BY STRANGERS, UNITED IN SONG: M+C SAATCHI AND LIFEBLOOD TURN SECOND CHANCES INTO “THE UNLIKELY VERSION”
Australian Red Cross Lifeblood has launched a fully integrated national campaign, “Unlikely Version”, created in partnership with M+C Saatchi. Blending the power of...
BROWN-FORMAN TO BRING JACK DANIEL’S COUNTRY COCKTAILS IN-HOUSE AS RTD STRATEGY ACCELERATES
Brown-Forman will assume full control of the Jack Daniel’s Country Cocktails flavoured malt beverage portfolio in the US from Pabst Brewing Co. this...
MAGNUM INVITES BRITAIN TO ‘SCHEDULE THE SUN’ IN BOLD WINTER SALES PUSH
Magnum has launched ‘Schedule the Sun’, the latest chapter of its award-winning ‘Find Your Summer’ platform created by LOLA Madrid. Rolling out across...
DESIGNING WITH INTENT: SANAL GOPI’S JOURNEY FROM KERALA’S HEARTLAND TO FINTECH’S CREATIVE FRONTLINES
From a small village in Kerala’s Thrissur district to a leading fintech office in Bangalore, designer Sanal Gopi is carving a distinctive path...
MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN
Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...
KARAN AUJLA FRONTS ZYRO INDIA’S ‘NOTHING UNNECESSARY’ CAMPAIGN WITH A MINIMALIST MESSAGE
Singer and entrepreneur Karan Aujla appears in Zyro India’s latest digital campaign, championing a “Nothing Unnecessary” philosophy. The film positions Zyro as a...
CRISTIAN VALVERDE ELEVATES FESTIVE TRADITION WITH ELEVARIA’S MINIMALIST CHOCOTÓN PACKAGING
In Trujillo, Peru, specialty coffee shop Elevaria has unveiled a refined Chocotón for the 2025 festive season, with packaging designed by Cristian Valverde....
THE SHOUT GROUP AND TROPICANA TWISTER REVIVE ‘MULTIPLY THE GOODNESS’ TO BUILD HOMES AND HOPE THIS RAMADAN
Returning for a second year, Tropicana Twister and The Shout Group’s ‘Multiply the Goodness’ campaign expands its purpose-led mission this Ramadan and Raya....
