Adidas Japan has released an all-animation music video for “KIRA,” the official uniform song of the Japan National Football Team’s 2026 home kit. Produced by TBWA HAKUHODO and featuring vocalist Ado, the film blends sport, music and fantasy to capture the nation’s determination to reach World Cup glory.
adidas Japan has taken a bold creative leap with the launch of “KIRA,” an animated music video that serves as the official anthem for the Japan National Football Team’s 2026 home kit. Planned and produced by TBWA HAKUHODO, the film features acclaimed vocalist Ado and tells an original story set during a fictional World Cup final.
The video is built on the design concept “HORIZON,” symbolising the team’s and fans’ collective drive to achieve victory at this year’s FIFA World Cup. In the narrative, Japan’s players face a formidable rival whose transformation into monstrous creatures threatens their chances. As the heroine sings from the stands, her voice awakens the spirit of the national team, sparking a dramatic comeback.
The climax sees the score locked at 2–2, with the final outcome left untold. This deliberate open ending mirrors the anticipation surrounding the real tournament, inviting fans to imagine Japan’s path to triumph.
Adding to its cultural resonance, the video includes animated cameo appearances from former Japan National player Shunsuke Nakamura, judoka Uta Abe, Homare Sawa, Hifumi Abe and Rachid Muratake. Crowd scenes are enriched by “Fan Characters” selected through a public casting call, ensuring supporters themselves are woven into the narrative.
By merging football, animation and music, adidas Japan has created a work that transcends sport, celebrating national pride and fan imagination. “KIRA” is not just a uniform song but a cinematic expression of hope, determination and unity, amplifying the excitement as Japan prepares for the World Cup stage.
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