Case Studies
BIRD&CO CRAFTS YELLOWBELLY MAPLE SYRUP WITH TRAILHEAD-INSPIRED DESIGN
Bird&Co’s Creative Director Christian Bird has transformed his personal maple sugaring ritual in the Hudson Valley into Yellowbelly, a small-batch syrup brand. Inspired...
ANINDYA BANERJEE JOINS MEDULLA COMMUNICATIONS AS EXECUTIVE CREATIVE DIRECTOR
Medulla Communications has appointed Anindya Banerjee as Executive Creative Director, partnering Amrish Chandan to lead the healthcare agency’s creative mandate. Banerjee, with experience...
COCA-COLA REVIVES RIMZIM JEERA WITH A RETRO MUSICAL TWIST
Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro...
NISSAN GRAVITE ARRIVES AS A NEW SYMBOL OF SHARED JOURNEYS AND MODERN TOGETHERNESS
Nissan has unveiled the all-new Nissan Gravite, a three-row vehicle designed to redefine shared mobility. Positioned as “The New Class of Togetherness,” the...
COMPOT BY TATIANA KOMAROVA REIMAGINES BEER THROUGH THE COMFORT OF CULTURAL MEMORY
Designer Tatiana Komarova introduces Compot, a light, low-alcohol beer inspired by the traditional homemade fruit drink kompot. With hand-drawn typography and restrained, tactile...
MCVITIE’S MARKS A CENTURY OF CHOCOLATE DIGESTIVES WITH AN EGYPTIAN CELEBRATION TO REMEMBER
McVitie’s concludes its Chocolate Digestive Centennial “100 Years” campaign by honouring 100 gold winners in an Egyptian-inspired celebration filled with music, family, and...
McDonald’s Hong Kong Reinvents ‘I’m Lovin’ It’ for a New Generation with BBDO
Marking its 50th anniversary, McDonald’s Hong Kong unveils a bold new “I’m lovin’ it” campaign with BBDO Hong Kong. Featuring major music talents...
