Case Studies
COCONUT CULT FINDS ITS VISUAL VOICE WITH PLAYFUL, COHESIVE PACKAGING
Probiotic coconut yogurt brand Coconut Cult has unveiled a new visual identity and packaging system designed to unify its previously eclectic style. The...
COMPLAN SIGNS YOUNGEST CRICKET CENTURION VAIBHAV SOORYAVANSHI AS BRAND AMBASSADOR
Zydus Wellness’ Complan has appointed cricket prodigy Vaibhav Sooryavanshi as its new brand ambassador, launching the national campaign ‘Thoda Plan, Thoda Complan’. The...
LEVI’S RETURNS TO THE SUPER BOWL WITH BOLD “BACKSTORY” CAMPAIGN
After a 23-year absence, Levi’s made a striking Super Bowl comeback with “Backstory,” a cheeky second-quarter spot celebrating denim’s most iconic feature—the butt....
UNDERNEAT LAUNCHES ‘UNDERWOMAN’ CAMPAIGN, TURNING CLOSET CHAOS INTO CINEMATIC STORYTELLING
Underneat, co-founded by Kusha Kapila and Vimarsh Razdan, has unveiled Underwoman, a playful campaign that reimagines innerwear as an invisible ally. Through a...
FROM VIRAL CRAVINGS TO CAFÉ REALITY: THE JAPANESE CHEESECAKE THAT BROKE THE INTERNET LANDS AT ZEPTO
When a dessert trend collides with delivery speed, the result is irresistible. The Japanese Cheesecake, once just a viral reel sensation, has now...
HUNNEE LAUNCHES HONEY-POWERED WELLNESS SHOTS FOR EVERYDAY VITALITY
Hunnee, a new wellness brand, has introduced sachet-sized shots made with raw organic honey, electrolytes, and botanicals. Designed to support energy, calm, gut...
RCPL ACQUIRES GOODNESS GROUP GLOBAL, EXPANDS HEALTHY BEVERAGE FOOTPRINT INTO WESTERN MARKETS
Reliance Consumer Products Limited (RCPL) has acquired a majority stake in Australia’s Goodness Group Global Pty Ltd, marking its entry into Western markets....
SAZERAC HOUSE UNVEILS SIX-LIQUEUR COLLECTION TO ELEVATE HOME COCKTAIL CULTURE
The Sazerac House in New Orleans has launched the Sazerac House of Cocktails, a six-liqueur collection designed to bring bartender-level craft to home...
