Branding
Brand Visionary Turns Founder: Madhu S Dutta launches her own Brand Consultancy : HOUSE OF MSD
After more than two decades of shaping some of India’s most iconic brands, Madhu S Dutta is stepping into the entrepreneurial spotlight with...
Think HQ relaunches new Bushells pack with a campaign ‘steeped’ in heritage
Fully-integrated positive change agency Think HQ has launched the new Bushells pack, positioning it as ‘Your Come Back Cuppa’ in a campaign that...
Oakley ropes Shubman Gill as Brand Ambassador
Oakley has named Indian cricketer Shubman Gill as the face of its “Artifacts from the Future” campaign in India, tapping into his rising...
Samantha Ruth Prabhu Joins Casagrand Belair as Brand Ambassador for Its Ultra-Luxury Hyderabad Project
Casagrand has announced a marquee collaboration with pan-Indian superstar Samantha Ruth Prabhu to represent its flagship ultra-luxury bungalow project—Casagrand Belair—located in the heart...
Mia by Tanishq Unveils ‘Flora Blooms’ in a Breathtaking Outdoor Experience by Platinum
Platinum Outdoor, the OOH specialist arm of Madison World, has orchestrated a vibrant and immersive campaign to spotlight Mia by Tanishq’s Flora Collection....
WPP to Rebrand GroupM as ‘WPP Media’ in Strategic Overhaul
Global advertising powerhouse WPP is preparing to rebrand its media investment arm, GroupM, as "WPP Media". The rebranding marks a pivotal shift for...
BroCode join hands with Aashish Solanki to launch BroCode Roast
BroCode, the bold beverage brand from IndoBevs, has joined forces with stand-up comedian Aashish Solanki to launch ‘BroCode Roast’—an unfiltered, no-holds-barred roast series...
