Creative Shop
WHY NEWSPAPER REDESIGN IS BACK — AND WHY THE SMART NEWSROOMS ARE PREPARING NOW
The two-day virtual Newspaper Redesign Workshop on November 10–11, 2025, by World Association of News Publishers (WAN-IFRA), led by design expert Jon Wile,...
WHERE CRAFTSMANSHIP MEETS CELEBRATION: Longitude 77 This Diwali
This Diwali, Longitude 77, Pernod Ricard India’s premium Indian single malt, transforms gifting into an art of emotion — a celebration of heritage,...
The Algorithm Takes the Wheel: How AI is Redefining the Advertising Agency Playbook
One of the most thrilling and controversial domains of AI assimilation is in the creative department. The heart of an agency's essence has...
Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints....
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,”...
LinkedIn Appoints McCann as Global Creative Agency of Record Amid Broader Marketing Overhaul
LinkedIn has appointed McCann as its new global creative agency of record, marking a significant step in the professional networking platform’s evolving marketing...
OPPO Unveils F31 Series with Rajkummar Rao and Triptii Dimri Leading New Brand Campaign
OPPO India has rolled out its latest brand campaign, ‘Business Badhega, Smooth Chalega’, introducing the highly anticipated OPPO F31 Series with actors Rajkummar...
Unlocking the Full Potential of GCCs: The Strategic Power of Cultural Integration
As India continues to cement its reputation as the global capital for Global Capability Centers (GCCs), a new strategic imperative is emerging—cultural integration....
