Technology
A CENTURY OF RESILIENCE: PUBLICIS GROUPE UNVEILS AI-POWERED TRIBUTE TO ITS 100-YEAR JOURNEY
Publicis Groupe's AI-driven short film "A Lion Never Gives Up" celebrates its 100-year journey, blending live action and AI-generated imagery to showcase its...
INDIA TAKES A MAJOR STEP IN REGULATING XR DEVICES: A BOOST FOR THE IMMERSIVE TECH SECTOR
India's MeitY brings AR, VR, and MR devices under BIS compulsory registration, mandating safety standards for XR products. The move boosts India's immersive...
TRINITYP3 TURNS ITS AGENCY REGISTER INTO SELF-SERVE AI PITCH ENGINE — GIVING MARKETERS DIRECT CONTROL
TrinityP3 has launched an AI-powered self-serve platform that lets marketers directly generate tailored agency shortlists from its long-running Agency Register. Powered by Anthropic’s...
The Algorithm Takes the Wheel: How AI is Redefining the Advertising Agency Playbook
One of the most thrilling and controversial domains of AI assimilation is in the creative department. The heart of an agency's essence has...
Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints....
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,”...
OPPO Unveils F31 Series with Rajkummar Rao and Triptii Dimri Leading New Brand Campaign
OPPO India has rolled out its latest brand campaign, ‘Business Badhega, Smooth Chalega’, introducing the highly anticipated OPPO F31 Series with actors Rajkummar...
Unlocking the Full Potential of GCCs: The Strategic Power of Cultural Integration
As India continues to cement its reputation as the global capital for Global Capability Centers (GCCs), a new strategic imperative is emerging—cultural integration....
