News
Australia’s favourite ads struggle with brand attribution, new TRA study reveals
Australia’s favourite ads are winning hearts and attention through emotional storytelling and humour, but brand attribution remains a critical challenge, according to new...
Humour and Consistency Lead the Way in New Zealand’s Favourite Ads
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey for June 2025, which reveals...
Bench Media bolsters leadership lineup and announces raft of new hires
Following a slew of new business wins, independent full-service media agency Bench Media has announced two promotions to its senior leadership team plus...
Orange Line continues US expansion with major wellness client win
Independent digital marketing agency Orange Line has announced its partnership with Sports Research, a leading US health and wellness brand, to head a...
Wrap2Earn Names Nitin Rastogi as National Head to Drive 360° Integrated Growth
Wrap2Earn, India’s leading technology-led out-of-home (OOH) media marketplace, has announced the appointment of Nitin Rastogi as National Head, marking a strategic move to...
Klook Unveils ‘Joy Dispenser’ Campaign to Encourage Travelers to Discover Their Best Selves
What if your next personal breakthrough came from the scent of Mouse Deer Farts? That’s the unexpected question Klook asks in its latest...
Winners Announced for NYFA’s First-Ever AI-Powered Advertising Competition
The New York Festivals Advertising Awards (NYFA) has revealed the winners of its debut NYFAi competition—a global initiative launched in collaboration with Lightricks’...
Fenesta Tackles Monsoon Troubles with Humorous New Ad in ‘Fine, Finer, Fenesta’ Campaign
It’s that time of year again—umbrellas become essentials, wet footprints mark every surface, and mysterious puddles pop up in unexpected corners of the...
