DS GROUP’S PULSE KA PANDAL RETURNS WITH DIGITAL-FIRST FESTIVE EDITION

The Dharampal Satyapal Group has announced the return of Pulse Ka Pandal for 2026, unveiling a digital-first edition that unites Navratri, Durga Puja and Dussehra on one interactive platform. Through gamification, personalisation and immersive experiences, the campaign reimagines festive traditions for young India while reinforcing Pulse’s culturally rooted brand philosophy.

The Dharampal Satyapal Group (DS Group), one of India’s leading FMCG conglomerates, has confirmed the return of Pulse Ka Pandal for 2026, with a fresh digital-first edition designed to bring three of India’s most celebrated festivals—Navratri, Durga Puja and Dussehra—onto a single interactive platform. Running from 11 to 20 October, the campaign builds on Pulse’s ‘Pulse of India’ philosophy, which positions the brand at the intersection of culture, tradition and contemporary consumer engagement.  

Hosted at pulsekapandal.in, the initiative offers immersive, gamified experiences that make festival participation more accessible and youth-friendly. Each segment draws from the essence of its respective festival while inviting participants to personalise their journey. In the ‘Pulse of Tradition’ Navratri experience, users dress digital characters in festive outfits, accessories and Dandiya elements, creating a cosplay-inspired take on the nine-day celebration. The Durga Puja segment, ‘Pulse of Shakti,’ allows participants to design and personalise their own digital pandal, selecting decorative and cultural elements to reflect their vision of the festival. For Dussehra, ‘Pulse of Victory’ invites users to symbolically defeat a virtual Ravan, with each arrow representing a negative habit or personal trait they pledge to overcome, echoing the festival’s message of good triumphing over evil.  

Pulse candy campaigns have consistently leveraged technology not merely as a communication channel but as a means of making India’s cultural moments participative and relevant for younger audiences. Pulse Ka Pandal 2026 extends this approach by combining adtech, gamification and immersive digital storytelling to transform tradition into something consumers can actively step into and make their own. Select participants will also be rewarded, adding an element of recognition to the experience.  

Speaking about the campaign, Arvind Kumar, Senior General Manager, Marketing, Confectionery, DS Group, said: “Pulse Ka Pandal has grown into a festive IP that sits at the heart of our Pulse of India commitment. Rather than treating festivals as occasions to communicate, we have created a space where young India can discover, take part in and express these traditions in their own way. Whether it is getting ready for Dandiya, building a pandal or making a pledge this Dussehra, the celebration always comes first and Pulse Candy is simply a part of it.”  

With three culturally distinct festivals, three gamified experiences and one integrated digital platform, Pulse Ka Pandal 2026 reinforces Pulse’s ambition to be a culturally rooted yet future-facing brand. By celebrating the Pulse of Tradition, the Pulse of Shakti and the Pulse of Victory, the campaign reflects DS Group’s broader strategy of experience-led storytelling, ensuring that India’s festive spirit resonates with a new generation of consumers.