HOCCO ELEVATES ROLI SHRIVASTAVA TO CHIEF MARKETING OFFICER

Hocco has promoted Roli Shrivastava to Chief Marketing Officer after nearly eight years with the company. Previously Vice President of Marketing, Shrivastava has been instrumental in launching Hocco Ice Creams and leading campaigns such as Hocco Aamchi and Haldiram’s Barfi Ice Cream. She will now oversee marketing across Hocco’s diverse portfolio.

In a significant leadership move, Hocco has elevated Roli Shrivastava to the role of Chief Marketing Officer, recognising her pivotal contribution to the company’s growth and brand-building journey. Shrivastava, who has been with Hocco for around eight years, previously served as Vice President of Marketing, where she played a central role in shaping the company’s creative and consumer-focused campaigns.  

Her tenure has been marked by a series of high-impact initiatives that have helped define Hocco’s identity in the competitive food and beverage sector. From spearheading the launch of Hocco Ice Creams to leading culturally resonant campaigns such as Hocco Aamchi, the Haldiram’s Barfi Ice Cream collaboration, Hocco LEEMO, and Hocco Bun Maska BIX, Shrivastava has consistently demonstrated her belief that the strongest brands are built through collaboration and shared vision. These campaigns not only captured consumer attention but also reinforced Hocco’s commitment to blending tradition with innovation, creating products and experiences that resonate deeply with diverse audiences.  

In her new role, Shrivastava will oversee marketing across Hocco’s extensive portfolio, which includes Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams. This expanded remit underscores the company’s confidence in her ability to drive brand relevance and consumer engagement across multiple categories. Her focus will remain on building brands that are meaningful, culturally relevant, and loved by consumers, ensuring that Hocco continues to strengthen its position in the market while fostering emotional connections with its audience.  

Shrivastava’s promotion reflects Hocco’s broader strategy of investing in leadership that understands the evolving dynamics of consumer behaviour and the importance of cultural context in brand storytelling. With her track record of delivering campaigns that balance creativity with commercial impact, she is well placed to guide Hocco’s marketing vision into its next phase of growth.  

As Chief Marketing Officer, Shrivastava’s challenge will be to sustain momentum across Hocco’s diverse businesses while innovating in ways that keep the company ahead of shifting consumer expectations. Her journey so far suggests she is more than ready to meet that challenge, continuing to build brands that are not only consumed but cherished.