MAHINDRA GROUP APPOINTS PURNIMA LAMBA AS CHIEF BRAND OFFICER

Mahindra Group has named Purnima Lamba, formerly of Unilever, as Chief Brand Officer effective 1 September 2026. Lamba will lead corporate brand and communications strategy, reinforcing Mahindra’s purpose-led identity. With 25 years of global brand-building experience, she is expected to strengthen Mahindra’s narrative across platforms and inspire future-ready growth.  

Mahindra Group has announced the appointment of Purnima Lamba as Chief Brand Officer, effective 1 September 2026. In this newly defined leadership role, Lamba will spearhead the Group’s corporate brand and communications strategy, ensuring consistency across its diverse businesses while shaping a unified narrative aligned with Mahindra’s values, vision and long-term ambitions.  

Anish Shah, Group CEO & MD, Mahindra Group, welcomed her appointment, emphasising her “global experience, strategic thinking, bold creativity and deep consumer insight” as qualities that will be instrumental in strengthening the Mahindra brand. He added that her ability to elevate brands, inspire teams and translate insights into impact will be invaluable as the Group continues to build a compelling, purpose-led identity.  

Lamba joins Mahindra after nearly 25 years at Unilever, where she held senior leadership roles across India, the UK and the Netherlands. Her career has been marked by brand-building and business transformation initiatives, with a strong emphasis on consumer engagement, communication strategy and digital innovation. She has also pioneered technology-enabled beauty experiences and digital media models that expanded brand visibility and reach globally.  

Her appointment underscores Mahindra’s focus on building a future-ready corporate brand that resonates across traditional and digital platforms, reinforcing its ambition to remain purpose-driven while achieving sustainable growth.