MOUNTAIN DEW’S HIGH-OCTANE CAMPAIGN WITH MAHESH BABU

PepsiCo India’s Mountain Dew India has unveiled a high-octane campaign featuring Mahesh Babu, spotlighting its 400 ml PET pack at ₹20. Directed by Ali Abbas Zafar, the new TVC embodies the brand’s “Darr Ke Aage Jeet Hai” philosophy, amplified through a 360-degree rollout, reinforcing value, accessibility, and fearless storytelling.

 brand Mountain Dew has launched a dynamic new campaign featuring superstar Mahesh Babu, spotlighting its accessible 400 ml PET pack priced at just ₹20. Reinforcing its trusted price-pack architecture, the campaign underscores Mountain Dew’s commitment to delivering value while staying true to its iconic philosophy of “Darr Ke Aage Jeet Hai.”

At the heart of the campaign is a gripping new television commercial directed by acclaimed filmmaker Ali Abbas Zafar. The adrenaline-charged film captures Mahesh in a high-stakes outdoor adventure, confronting a daunting natural obstacle. With suspense building, he faces fear head-on and takes the leap, embodying the brand’s philosophy of courage and triumph. The film not only highlights Mahesh’s fearless persona but also brings alive Mountain Dew’s message of embracing thrill and courage with every sip.

Akankshaa Dalal, Category Head, Mountain Dew, PepsiCo India, commented on the launch: “At Mountain Dew, our partnership with Mahesh Babu perfectly embodies the fearless spirit that defines our brand. His powerful presence brings ‘Darr Ke Aage Jeet Hai’ to life like never before, inspiring consumers to embrace courage and thrill—made even more accessible through our value offerings. This campaign perfectly showcases how we connect with audiences through authentic, high-energy storytelling.”

The campaign will be amplified through a robust 360-degree rollout spanning television, digital, outdoor, and social media platforms, ensuring wide visibility and engagement. Mountain Dew’s portfolio continues to offer consumers multiple value-led choices without compromising on the trusted experience the brand is known for. Alongside the 400 ml PET pack at ₹20, the range includes 1.25L at ₹50 and 2.25L/2L at ₹90, available across modern and traditional retail outlets, as well as e-commerce and quick-commerce platforms.

By combining Mahesh Babu’s star power with Ali Abbas Zafar’s cinematic storytelling, Mountain Dew has crafted a campaign that resonates with its core philosophy while reinforcing its accessibility. The brand’s latest offering not only celebrates courage but also strengthens its bond with consumers by delivering thrill, value, and authenticity in equal measure.