PepsiCo
PEPSICO LAUNCHES MIRINDA ‘SMILE PLEASE’ PLATFORM
PepsiCo has unveiled the Mirinda ‘Smile Please’ platform alongside a refreshed global visual identity. Designed to spark spontaneous joy and celebrate individuality, the...
MOUNTAIN DEW’S HIGH-OCTANE CAMPAIGN WITH MAHESH BABU
PepsiCo India’s Mountain Dew India has unveiled a high-octane campaign featuring Mahesh Babu, spotlighting its 400 ml PET pack at ₹20. Directed by...
STAGWELL APPOINTS NICOLE SOUZA AS CHIEF GROWTH OFFICER FOR NORTH AMERICA
Stagwell has named Nicole Souza, former CMO of Publicis Groupe’s creative division, as chief growth officer for North America. The appointment comes after...
PEPSICO AND FIFCO USA INTRODUCE BUBLY WINE REFRESHERS IN NEW PREMIUM SPARKLING FORMAT
PepsiCo Beverages US has partnered with FIFCO USA to introduce bubly Wine Refreshers, a premium sparkling rosé wine beverage. Available in blackberry lemon...
GATORADE DEBUTS LOWER SUGAR DRINK AS BRAND EVOLVES FOR HEALTH-CONSCIOUS CONSUMERS
Gatorade has launched Gatorade Lower Sugar across the United States, offering 75% less sugar than its flagship Thirst Quencher while avoiding artificial flavours,...
POPPI TEASES FIRST MAJOR INNOVATION SINCE JOINING PEPSICO, PROMISING A BIG START TO 2026
Better-for-you soda brand poppi has announced its first major innovation since joining the PepsiCo family, developed in collaboration with PepsiCo’s R&D team. With...
PEPSICO AND VARUN BEVERAGES IN TALKS TO BRING ALCOHOLIC RTD DRINKS TO INDIA
PepsiCo and Varun Beverages Ltd are in early talks to introduce alcoholic ready-to-drink (RTD) beverages in India, marking PepsiCo’s potential entry into the...
PEPSICO ELEVATES MISBAH GHANI AS DIRECTOR OF MARKETING TRANSFORMATION FOR EMEA REGION
PepsiCo has appointed Misbah Ghani as Director of Marketing Transformation for its Europe, Middle East and Africa (EMEA) region. Previously serving as Regional...
