HAVELLS’ TIGER TALE REFRAMES FIRE SAFETY
Havells’ 2017 campaign “Tale of the Tiger,” created with Mullen Lintas, reimagined fire-safety messaging through Tamil Nadu’s Puliyattam folklore. Set within a temple...
THREADS OF A NATION: CELEBRATING INDIA’S LIVING HANDLOOM HERITAGE
National Handloom Day, observed every year on August 7, is more than a celebration of fabric and fashion. It is a tribute to...
ŠKODA FINDS HUMOUR IN MISPRONUNCIATION
Škoda Auto and Leo UK’s new campaign embraces the widespread mispronunciation of the brand’s name, turning everyday mistakes into a humorous creative platform....
THE MACALLAN CONCLUDES HARMONY COLLECTION WITH COCONUT-INSPIRED RELEASE
The Macallan has unveiled the sixth and final release in The Harmony Collection, comprising Inspired by Fresh Coconut and Inspired by Toasted Coconut....
MONZO LAUNCHES AMBITIOUS ‘GET BUSY LIVING’ PLATFORM
Monzo has launched Get busy living, its largest integrated campaign to date, created by BBH London. Built on the idea that effortless money...
MEHAK JAINI JOINS MCDONALD’S INDIA AS HEAD OF MARKETING
McDonald’s India has appointed Mehak Jaini as Head of Marketing, entrusting her with leading brand strategy, consumer engagement, and integrated marketing initiatives. With...
ARJUN BHASIN JOINS THE BODY SHOP AS VICE PRESIDENT – SOUTH ASIA
Arjun Bhasin has been appointed Vice President – South Asia at The Body Shop, where he will lead retail operations, customer experience, and...
NOSTALGIA AND IDENTITY: SHUFFL STUDIO’S MALIBAN STORY
Shuffl Studio’s latest work has struck a chord with Sri Lankans by reviving the sensory memory of Maliban’s “suwanda”. What began as a...
JBL BAR 1300MK2 CAMPAIGN BRINGS THE FUTURE OF HOME CINEMA
HARMAN India’s JBL has unveiled the Bar 1300MK2 with a campaign by Havas Creative India, themed “The Future of Home Cinema.” Promising effortless...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief Executive Officer and Managing Director, marking the beginning of a new...
