LACOSTE
LACOSTE SERVES ACE-T1 INNOVATION
Lacoste has unveiled the ACE-T1 sneaker for Spring/Summer 2027, a bold design by Creative Director Pelagia Kolotouros. Featuring a warped silhouette inspired by...
LACOSTE SUMMER CUP: A CELEBRATION OF TEAM SPIRIT IN TROYES
Nearly 700 Lacoste employees gathered in Troyes, the Maison’s birthplace, for the 10th Summer Cup. The annual event blended sport, creativity and camaraderie,...
A CROCODILE WITH BITE: LACOSTE’S IDENTITY REFRESH
Lacoste’s new identity reclaims its heritage with a sharper wordmark, richer green and a more expressive crocodile, balanced by nods to founder René...
LACOSTE REFRESHES IDENTITY WITH CONTEMPORARY PRECISION ROOTED IN HERITAGE
Lacoste has unveiled a refined visual identity by Commission Studio, blending archival inspiration with modern design sensibilities. The update enhances its iconic codes while...
LACOSTE POLO SHIRT: A TIMELESS ICON REINVENTED
Lacoste has reaffirmed the enduring legacy of its polo shirt, first designed by René Lacoste, with a fresh campaign highlighting its constant reinvention....
LE CLUB LACOSTE BRINGS FRENCH FLAIR TO MIAMI BEACH
Le Club Lacoste transformed Miami Beach into a chic tennis haven during the Miami Open from 18–29 March. With elite players, a beachfront...
LACOSTE RETURNS TO THE MEDITERRANEAN WITH ORIGINAL AQUA, A FRAGRANCE FILM THAT TURNS A FALL INTO FLIGHT
Lacoste has launched Original Aqua, a woody aquatic fragrance introduced through a cinematic campaign that reimagines the conventions of perfume advertising. Directed by...
LACOSTE STEPS INTO LUXURY HOSPITALITY WITH PARIS CAFÉ
Lacoste has opened its first café in Paris, signalling a bold move into luxury hospitality. With 60% of global luxury spending now focused...
