Month: February 2026
MCVITIE’S JOY FINDS A RAMADAN HOME ON THE DESSERT TABLE WITH TORTINA COLLABORATION
This Ramadan, McVitie’s Joy partnered with Tortina to reimagine its beloved biscuit into premium desserts. The collaboration produced limited-edition creations—Caramel Toffee To Die...
VANAHA GIN EXPANDS ITS FOREST-TO-BOTTLE LEGACY ACROSS INDIA
Vanaha Gin, Revelry Distillery’s award-winning artisanal spirit, is expanding into Rajasthan, Haryana, and Pondicherry after earning five global honours, including a Master Medal...
NISHANT PODDAR JOINS THE HOUSE OF RARE AS CMO, BRINGING TWO DECADES OF STORYTELLING AND CONSUMER INSIGHT
The House of Rare has appointed Nishant Poddar as Chief Marketing Officer to lead brand marketing, communication, digital strategy, and consumer experience across...
BEYOND APPLIANCES: THE NEXT BIG NAME IN YOUR KITCHEN
Beyond Appliances is positioning itself as the kitchen brand of tomorrow, promising innovation, accessibility, and a fresh design language that blends utility with...
Amore Mio Uncorks the Dolce Vita with a Cocktail Identity That Dances off the Shelf
Amore Mio, a ready-to-drink wine-based cocktail line, unveils a vibrant identity inspired by the Amalfi Coast. With bold stripes, expressive typography, and a...
KERALA TOURISM TURNS THE TABLES ON STEREOTYPES WITH WIT AND FLAVOUR
A new Kerala Tourism advertisement has sparked laughter and pride among Malayalis, cleverly countering a controversial film trailer that demonises the community. Social...
NETFLIX ELEVATES DEEP CHHABRIA TO APAC CREATIVE LEAD, EXPANDING HIS ROLE BEYOND INDIA
Netflix has promoted Deep Chhabria to APAC Creative Lead (Marketing Partnerships Creative), marking a significant career milestone. Chhabria, who has been with the...
MODELO’S CENTURY OF FIGHTING SPIRIT POWERS ITS RISE AS AMERICA’S NO. 1 BEER
Modelo, born in Mexico in 1925, has built a legacy rooted in grit, heritage, and passion. Guided by its ethos of “The Fighting...
MAKEMYTRIP PARTNERS WITH OPENAI TO USHER IN A NEW ERA OF AI-POWERED TRAVEL PLANNING
MakeMyTrip has announced a strategic collaboration with OpenAI to integrate generative AI into its platform, enabling travellers to move seamlessly from conversational queries...
BIG ROCK BREWERY RECLAIMS ITS BOLD IDENTITY WITH STRIKING PACKAGING REFRESH
Big Rock Brewery has unveiled a packaging overhaul by Helms Workshop that strips away craft beer clichés and reasserts its independent spirit. With...
