MYNTRA’S NEW CAMPAIGN CHAMPIONS FASHION AS PERSONAL EXPRESSION

Myntra has unveiled “Fashion As YOU Like It,” a campaign featuring Kiara Advani that redefines style as self-expression rather than conformity. Conceptualised by Tilt Brand Solutions, the six-film series uses humour and relatability, with appearances by Karan Johar and Orry, while spotlighting Myntra’s diverse portfolio of global and Indian fashion brands.  

Myntra has launched its latest campaign, “Fashion As YOU Like It,” with actor Kiara Advani at the forefront, positioning fashion as a deeply personal choice rather than something dictated by fleeting trends or societal expectations. The campaign seeks to empower women to embrace individuality, encouraging them to make style decisions that reflect their authentic selves.  

Created by Tilt Brand Solutions, the campaign unfolds through six short films that capture everyday scenarios familiar to many women. These narratives highlight the unsolicited opinions, trend pressures and digital commentary that often shape perceptions of style, while urging women to reclaim their confidence and wear what feels true to them.  

Adding a playful twist, the films feature appearances by filmmaker Karan Johar and social media personality Orry, whose humour and wit bring levity to the storytelling. Their presence reinforces the campaign’s central message: fashion should be fluid, personal and free from rigid rules.  

Beyond its creative storytelling, the campaign also underscores Myntra’s expansive fashion ecosystem. With a portfolio of over 450 international brands, including Forever New, Aldo and Mango, alongside its ‘Freshly Found’ section promoting emerging Indian D2C labels, Myntra positions itself as a discovery hub for both global and homegrown fashion. The platform currently hosts more than 2,700 D2C brands, reflecting its commitment to diversity and inclusivity in style.  

By blending narrative-driven films with a showcase of its wide-ranging offerings, Myntra’s campaign not only celebrates individuality but also strengthens its role as a destination where fashion is shaped by personal choice rather than external pressures.