COCA-COLA UNVEILS ‘UNCANNED EMOTIONS’ FOR FIFA WORLD CUP 2026

Coca-Cola has launched ‘Uncanned Emotions’, its second global brand film for the FIFA World Cup 2026. Developed by WPP OpenX and led by The Ogilvy Group, the campaign captures the raw emotions of football fandom, featuring legendary voices and immersive activations that reinforce Coca-Cola’s enduring partnership with FIFA.  

Coca-Cola has announced the release of ‘Uncanned Emotions’, its latest global brand film for the FIFA World Cup 2026, continuing its long-standing tradition of celebrating football’s emotional power. Developed by WPP OpenX, led by The Ogilvy Group with support from WPP Production and WPP Media, the film builds on the momentum of last year’s high-energy “Bubbling Up” and takes Coca-Cola’s immersive storytelling into deeper emotional territory.  

As one of FIFA’s longest-running partners, Coca-Cola has spent five decades weaving itself into the fabric of the World Cup. ‘Uncanned Emotions’ is designed to capture the electrifying, unscripted moments that define the fan experience, from the joy of a last-minute goal to the heartbreak of a missed penalty. Legendary football voices lend authenticity to the campaign, with Peter Drury narrating the English version and Luis Omar Tapia voicing the Spanish edition, creating the immediacy of a live match broadcast.  

Arnab Roy, President of Coca-Cola Global Category, emphasised the universality of the World Cup’s emotional resonance: “Every four years during this period, billions of hearts beat in sync, carried by the same rhythm of anticipation and hope. From the bustling streets in Rio to the fan parks in Berlin; every feeling is shared and every emotion matters—joy, heartbreak, anger, relief, pride, and even tears all have a place. ‘Uncanned Emotions’ embodies this spirit and showcases how Coca-Cola naturally fits into and enhances these collective human feelings that only football’s biggest stage can deliver.”  

The film is the second in a three-part series, reinforcing Coca-Cola’s role as the ultimate companion for fans navigating the drama and delight of football’s grandest spectacle. Beyond the screen, the brand is extending its engagement through immersive activations. The globally anticipated FIFA World Cup Trophy Tour by Coca-Cola will once again give fans the rare chance to see football’s most coveted prize up close. Meanwhile, a collaboration with Panini reignites the joy of collecting, offering a custom sticker collection that immortalises iconic players and teams in both physical and digital formats.  

With ‘Uncanned Emotions’, Coca-Cola is not merely advertising but embedding itself within the lived experience of fans worldwide. The campaign underscores the brand’s ability to transcend sport, positioning itself as a vessel for shared human emotion. As anticipation builds for FIFA World Cup 2026, Coca-Cola promises further activations in the months ahead, inviting fans everywhere to “feel it all” and reaffirming its place at the heart of football’s greatest show.