Advertising
SAVED BY STRANGERS, UNITED IN SONG: M+C SAATCHI AND LIFEBLOOD TURN SECOND CHANCES INTO “THE UNLIKELY VERSION”
Australian Red Cross Lifeblood has launched a fully integrated national campaign, “Unlikely Version”, created in partnership with M+C Saatchi. Blending the power of...
SERVICEPLAN DOMINATES AS JAVIER GRANADOS CROWNED WORLD’S MOST AWARDED COPYWRITER
Serviceplan Munich leads The Drum’s World Creative Rankings 2026 people tables, with Javier Granados named the world’s most-awarded copywriter. Fellow Serviceplan creative Shruthi...
MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN
Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...
BISTOUILLE BY HUGE – STUDIO REIMAGINES PARISIAN HERITAGE FOR A NEW GENERATION
In the heart of Paris’s Gambetta district, Bistouille emerges as more than a restaurant, but a cultural tribute to neighbourhood life and working-class...
MIND GARDEN BLOOMS ON THE SHELF WITH A DESIGN THAT MARRIES FLAVOUR AND FUNCTION
MarketBrand Studios has unveiled Mind Garden, a sparkling elixir brewed with hemp, fruit juice and functional ingredients. Designed to communicate calm and clarity...
MAHINDRA UNVEILS XEV 9E CINELUXE EDITION, ELEVATING ELECTRIC LUXURY WITH UNDERSTATED CONFIDENCE
Mahindra has introduced the XEV 9e Cineluxe Edition under its Electric Origin SUV line-up, blending satin-finished exteriors with plush leatherette interiors. Priced at...
RAYMOND’S ‘HOMECOMING’ CAMPAIGN REVIVES THE SPIRIT OF THE COMPLETE MAN
Raymond Lifestyle Limited has unveiled ‘Homecoming’, a new campaign that extends the legacy of its iconic ‘The Complete Man’ series. Conceptualised by Omnicom,...
FROM REFUSE TO REVELATION: NIROJ SATPATHY’S DHALAN CONFRONTS THE POLITICS OF WASTE
Delhi-based artist Niroj Satpathy transforms landfills into living archives through his multimedia installation Dhalan (2025). Drawing on his experience in municipal waste management,...
