Case Studies
MCVITIE’S JOY FINDS A RAMADAN HOME ON THE DESSERT TABLE WITH TORTINA COLLABORATION
This Ramadan, McVitie’s Joy partnered with Tortina to reimagine its beloved biscuit into premium desserts. The collaboration produced limited-edition creations—Caramel Toffee To Die...
VANAHA GIN EXPANDS ITS FOREST-TO-BOTTLE LEGACY ACROSS INDIA
Vanaha Gin, Revelry Distillery’s award-winning artisanal spirit, is expanding into Rajasthan, Haryana, and Pondicherry after earning five global honours, including a Master Medal...
BEYOND APPLIANCES: THE NEXT BIG NAME IN YOUR KITCHEN
Beyond Appliances is positioning itself as the kitchen brand of tomorrow, promising innovation, accessibility, and a fresh design language that blends utility with...
Amore Mio Uncorks the Dolce Vita with a Cocktail Identity That Dances off the Shelf
Amore Mio, a ready-to-drink wine-based cocktail line, unveils a vibrant identity inspired by the Amalfi Coast. With bold stripes, expressive typography, and a...
MODELO’S CENTURY OF FIGHTING SPIRIT POWERS ITS RISE AS AMERICA’S NO. 1 BEER
Modelo, born in Mexico in 1925, has built a legacy rooted in grit, heritage, and passion. Guided by its ethos of “The Fighting...
MAKEMYTRIP PARTNERS WITH OPENAI TO USHER IN A NEW ERA OF AI-POWERED TRAVEL PLANNING
MakeMyTrip has announced a strategic collaboration with OpenAI to integrate generative AI into its platform, enabling travellers to move seamlessly from conversational queries...
UNEARTHING IDENTITY: TEHUL WINE PACKAGING BRINGS MENDOZA’S SOIL AND HERITAGE TO THE SURFACE
TEHUL, a wine packaging project by Nano Alfonsin Studio, translates Mendoza’s layered soils and Huarpe heritage into tactile design. Rooted in the concept...
SAY HELLO TO SWEET RINGS OF JOY: ANMOL INDUSTRIES LAUNCHES YOLO CHOCO DONUT CAKES
Anmol Industries, one of India’s most loved FMCG food brands, is turning everyday cravings into celebrations with the grand debut of its newest...
