Case Studies
COCA-COLA REVIVES RIMZIM JEERA WITH A RETRO MUSICAL TWIST
Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro...
NISSAN GRAVITE ARRIVES AS A NEW SYMBOL OF SHARED JOURNEYS AND MODERN TOGETHERNESS
Nissan has unveiled the all-new Nissan Gravite, a three-row vehicle designed to redefine shared mobility. Positioned as “The New Class of Togetherness,” the...
COMPOT BY TATIANA KOMAROVA REIMAGINES BEER THROUGH THE COMFORT OF CULTURAL MEMORY
Designer Tatiana Komarova introduces Compot, a light, low-alcohol beer inspired by the traditional homemade fruit drink kompot. With hand-drawn typography and restrained, tactile...
MCVITIE’S MARKS A CENTURY OF CHOCOLATE DIGESTIVES WITH AN EGYPTIAN CELEBRATION TO REMEMBER
McVitie’s concludes its Chocolate Digestive Centennial “100 Years” campaign by honouring 100 gold winners in an Egyptian-inspired celebration filled with music, family, and...
McDonald’s Hong Kong Reinvents ‘I’m Lovin’ It’ for a New Generation with BBDO
Marking its 50th anniversary, McDonald’s Hong Kong unveils a bold new “I’m lovin’ it” campaign with BBDO Hong Kong. Featuring major music talents...
MERCEDES-BENZ CELEBRATES 140 YEARS OF INNOVATION WITH VISIONARY CAMPAIGN
Mercedes-Benz marks 140 years of innovation with its campaign, If this is our legacy, imagine our future. Celebrating the birth of the automobile...
PETAL & STEM BLOSSOMS WITH A BRAND ROOTED IN FRIENDSHIP AND SEASONALITY
Petal & Stem, a florist founded by two friends, has unveiled a warm and cohesive brand identity rooted in seasonal British blooms. Through...
