International News
NATIONAL FOODS REIMAGINES ITS INTERNATIONAL SAUCES FOR GLOBAL LEADERSHIP
Pakistan’s iconic National Foods Limited unveils a revitalised international sauces portfolio to strengthen global recognition, dominate the world food aisle, and accelerate expansion...
PETAL & STEM BLOSSOMS WITH A BRAND ROOTED IN FRIENDSHIP AND SEASONALITY
Petal & Stem, a florist founded by two friends, has unveiled a warm and cohesive brand identity rooted in seasonal British blooms. Through...
BRUSHSTROKES OF RHYTHM: TORO PINTO REINTRODUCES CALEÑO WITH A BOLD SOUTH AMERICAN PULSE
Toro Pinto has reintroduced Caleño, the South American-inspired non-alcoholic spirits brand, across the UK and Europe with vibrant brushstroke packaging that captures rhythm...
XAVI SIMONS SWITCHES TO PUMA FUTURE IN STRATEGIC BRAND EVOLUTION
PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation,...
ALLY DOUBÉ APPOINTED MARKETING DIRECTOR FOR UBER APAC
Uber has announced the appointment of Ally Doubé as Asia Pacific Marketing Director, promoting the creative brand leader as the category-defining company enters...
THE AUSTRALIAN BALLET NAMES UNTANGLD AS STRATEGIC BRAND PARTNER
International strategy studio Untangld is accelerating its global expansion, most recently securing a mandate to shape an evolved brand and messaging platform for...
RED ROOSTER CHAMPIONS AUSTRALIA’S HEARTLAND IN NEW BRAND CAMPAIGN VIA LEO AUSTRALIA
Australia’s first chicken shop, Red Rooster, has announced the launch of a new major brand campaign, signalling a decisive reinvention of its brand...
ANTA SPORTS STEPS ONTO GLOBAL STAGE WITH $1.8 BILLION PUMA STAKE
China’s Anta Sports has cemented its global ambitions with a $1.8 billion acquisition of a 29% stake in Germany’s Puma Group. The deal...
