Big W has named 72andSunny as its new lead creative partner, entrusting the agency with steering the brand’s overarching creative and strategic direction....
ByCreativeBrandsMagApril 9, 2025Telstra launches the next chapter of the ‘wherever we go’ brand platform with a distinctive new integrated campaign. This kicks off a repositioning...
ByCreativeBrandsMagApril 7, 2025Perfetti Van Melle, the leading Global confectionary and gum manufacturer has run a competitive pitch in the Australian and New Zealand market, with...
ByCreativeBrandsMagApril 7, 2025In a delightfully bizarre twist of iconic landmarks and pop culture, Disney+ UK has unveiled a new CGI ad that transforms Big Ben...
ByCreativeBrandsMagApril 4, 2025Amplify, the global creative agency specialising in experience, entertainment and culture, has joined culture-first collective Common Interest. Common Interest has acquired an initial...
ByCreativeBrandsMagApril 4, 2025The legendary Australian brand has launched in the states with a campaign that lets Americans in on how Aussies stay so relaxed in...
ByCreativeBrandsMagApril 4, 2025Cheil South West Asia (SWA) has named Jitender Dabas—fondly known as Jeetu—as the CEO of Cheil X, the independent full-service agency operating under...
ByCreativeBrandsMagApril 3, 2025nudie has partnered with creative agency Circul8 and full-service media agency Bench Media to launch a cheeky new campaign, bringing the idea of...
ByCreativeBrandsMagApril 2, 2025