YASH DABI RETURNS TO 22FEET AS VICE PRESIDENT, TECHNOLOGY GROWTH

22feet, part of Omnicom Advertising India, has appointed Yash Dabi as Vice President Technology Growth. Returning to the agency where he began his career, Dabi will lead engineering, analytics, AI and UI/UX teams, driving technology-led innovation. His decade-long experience spans digital marketing, brand transformation and entrepreneurial ventures.

22feet, part of Omnicom Advertising India, has announced the appointment of Yash Dabi as Vice President Technology Growth, marking a significant leadership addition to its technology and innovation practice. In his new role, Dabi will oversee teams across engineering, analytics, artificial intelligence and UI/UX, with a mandate to accelerate technology-led transformation across the agency’s portfolio.  

The appointment represents a homecoming for Dabi, who began his career at 22feet in 2015. During his four-year tenure, he played a pivotal role in shaping social-first, digital and experience-led campaigns for a wide range of brands. His return underscores the agency’s commitment to strengthening its technology backbone while continuing to deliver culturally resonant brand experiences.  

Dabi brings over a decade of expertise spanning technology, digital marketing and brand transformation. After leaving 22feet, he joined Spring Marketing Capital before launching Knari Global, a venture he successfully scaled tenfold. This entrepreneurial journey provided him with deep insights into business growth, consumer behaviour and the evolving digital ecosystem, experience that will now inform his leadership at 22feet.  

Over the years, Dabi has worked on several marquee campaigns and brands, including Fastrack’s Never Have I Ever, PUMA’s Do You and Suede Gully, as well as the launch of One8. His portfolio also includes leading digital transformation and brand repositioning for OZiva and 1mg, alongside projects for Wakefit and Levi’s. These assignments highlight his ability to blend creativity with technology, delivering measurable impact for consumer-facing businesses.  

Commenting on his appointment, industry observers note that Dabi’s return comes at a time when agencies are increasingly required to integrate technology with creativity to meet evolving client expectations. His leadership is expected to strengthen 22feet’s ability to harness data, AI and design thinking to craft innovative solutions that drive growth for brands in India’s dynamic market.  

For 22feet, the move signals a renewed focus on embedding technology at the heart of its operations, ensuring that engineering, analytics and design converge to deliver seamless consumer experiences. With Dabi at the helm of technology growth, the agency is poised to deepen its role as a partner for brands seeking transformation in an increasingly digital-first landscape.