Year: 2025
Initiative adds firepower to Melbourne leadership bench with a senior promotion and new hire, Kathryn Griffiths joins as Group Business Director; Mark Dawson steps up to a Group Business Director role
Leading media agency Initiative has bolstered its Melbourne leadership team, appointing seasoned retail marketer Kathryn Griffiths as Group Business Director and elevating long‑time team...
‘She’s one in a Gillian’: Superfan-led campaign brings back Lipton beloved brew, via Think HQ
A passionate plea from tea loving fans has motivated Lipton Teas and Infusions to relaunch its creamy spiced Chai Latte blend, filling hearts...
Lowe Lintas Teams Up with LTK Industries to Launch Vibrant New Campaign for HINT
Lowe Lintas and LTK Industries have launched an electrifying new campaign for HINT, the stylish innerwear brand that’s rewriting the rules of comfort...
McDonald’s India Launches Bold Outdoor Cab Campaign for ‘The Ranveer Singh Meal’ Across Key Cities
In a striking fusion of fan culture and outdoor innovation, McDonald’s India (North & East) has launched a high-octane on-ground campaign to celebrate...
Coca-Cola x Star Wars: A Galactic Collaboration for the ‘Refresh Your Galaxy’ Campaign
This summer, Coca-Cola is set to launch an exciting new global campaign—“Coca-Cola x Star Wars: Refresh Your Galaxy”—celebrating the magic of shared passions...
Blending Tech with Tradition: Cashify Launches ‘Phone Wala Shagun’ Wedding Campaign
Cashify, India’s leading e-commerce platform for buying and selling pre-owned smartphones, has unveiled its latest campaign, ‘Phone Wala Shagun’, putting a fresh and...
Crocs Unveils Rainy Day Charm with Chae Soobin & Siddhant in a K-Drama x Bollywood Fusion
Crocs, a global leader in casual, innovative footwear for all, is turning up the seasonal charm with its most culturally immersive campaign to...
Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
Independent creative and media agency Enigma has further strengthened its creative capabilities with another senior appointment, announcing Clare Yardley as Head of Creative...
Jockey Woman Leads the Charge in Shaping India’s Evolving Intimate Wear Landscape
Page Industries, the exclusive licensee of JOCKEY International Inc. in India, is deepening its focus on the evolving needs of women through the...
EPACK Group Expands Leadership Bench with Narayan Lodha as Executive Director and Group CFO
EPACK Group, one of India’s fastest-growing conglomerates with diversified interests across consumer durables, prefabricated construction, EPS-based packaging solutions, and petrochemicals, has announced the...
