Creative
The Algorithm Takes the Wheel: How AI is Redefining the Advertising Agency Playbook
One of the most thrilling and controversial domains of AI assimilation is in the creative department. The heart of an agency's essence has...
The One Club for Creativity Introduces ‘The One Show Indies’ to Celebrate Independent Creativity
The One Club for Creativity has unveiled one of the most transformative updates to its prestigious global One Show awards in decades —...
Justin Drape Launches CREATIVITY & COMMERCE: A New Global Practice Bridging Ideas and Impact
Award-winning creative leader Justin Drape has launched CREATIVITY & COMMERCE, a global practice dedicated to unlocking the commercial value of creativity. With a...
LinkedIn Appoints McCann as Global Creative Agency of Record Amid Broader Marketing Overhaul
LinkedIn has appointed McCann as its new global creative agency of record, marking a significant step in the professional networking platform’s evolving marketing...
Prasoon Joshi Inducted into IAA Hall of Fame: Celebrating a Creative Visionary Who Bridges Culture, Purpose, and Storytelling
When the International Advertising Association (IAA) announced the induction of Prasoon Joshi into its prestigious Hall of Fame, it was more than just...
Dentsu India Unveils Podcast Network, Tapping Industry Leaders to Transform Brand Narratives
Dentsu India has unveiled the Dentsu Podcast Network (DPN), a dedicated vertical aimed at unlocking the next chapter in branded content and enabling...
Ishita Misra and Pradyot Mokashi Unveil Colloquial – An Independent Creative Agency That Echoes Only Its Brands
Mumbai has welcomed a new player in the advertising landscape with the launch of Colloquial, an independent creative agency founded by Ishita Misra...
MBCS integrates Kinesso’s creators & content team to strengthen integrated content offering
Full service creative agency, MBCS has announced the strategic integration of Kinesso’s Creators & Content team, further strengthening the agency’s position as a...
